FordDirect has added another vendor to its growing list of industry partners.

The joint venture between joint venture between Ford and its dealers has selected Cox Automotive’s VinSolutions as a data integration partner for its CRM Choice program.

Ford dealers and Lincoln retailers will be able to gain access to FordDirect data directly through within the VinSolutions CRM. The integration includes inventory, incentives and private offers.

FordDirect CEO said Ford and Lincoln dealers currently using the VinSolutions CRM will see “significant benefits.”

The result, Cox Automotive senior vice president of dealer solutions Tracy Fred added, “is better experiences for the consumer and for Ford dealers and Lincoln retailers.”