HERNDON, Va. -

Volkswagen of America has named a new vice president of marketing for the Volkswagen brand, tapping an executive previously with Chevrolet.

Appointed to the role was Kevin Mayer, who will be called to direct all aspects of marketing for the Volkswagen brand in the United States, the company said. He will report directly to Tim Mahoney, Volkswagen of America’s executive vice president, chief product and marketing officer.

“We are excited to welcome Kevin to the Volkswagen management team,” said Mahoney. “Kevin’s results-oriented approach to brand management, his leadership skills, industry relationships, as well as his success in developing comprehensive brand building, will be important assets as we prepare for continued growth and momentum in the market.”

Mayer previously worked as director of advertising and sales promotion for the Chevrolet division at General Motors.

He has also held marketing and advertising roles with Subaru, Colby & Partners, Mitsubishi Motors and Hyundai of America.