WESTCHESTER, Ill. -

IAA is expanding its global market reach to bring new life — and potentially value — to American vehicles.

On Wednesday, IAA announced a strategic market alliance in Nigeria with Boacon Autos. As the company’s official partner in Nigeria, the company indicated Boacon Autos will operate the local IAA Auction Center in the city of Lagos, the most populous Nigerian city.

According to a news release about this new alliance, Boacon Autos will provide local services and assistance, helping buyers efficiently purchase vehicles from IAA in the United States.

The company also will offer support including bidding assistance, transportation, shipping and importing, reducing risk and increasing convenience for new buyers.

Complementing IAA’s existing market alliance presence in Europe, the Middle East and Central America, IAA said this new partnership provides greater access to buyers in another of IAA’s most significant global markets.

The company added that this new alliance also will help to drive more competition in the marketplace and generate higher returns for vehicle sellers.

“This new partnership with Boacon Autos will help us meet the demand of the rapidly expanding Nigerian market, the second-largest importer of IAA vehicles,” IAA chief executive officer and president John Kett said in the news release.

“Extending IAA’s global marketplace, our partners help buyers across the world meet their unique transportation needs,” Kett continued.

Boacon Autos owner Benjamin Afolabi added, “We are excited to partner with IAA to help buyers navigate the process of bidding on, buying and importing vehicles from America.

“This alliance will allow us to provide more mobility solutions to our local buyers, from purchasing a vehicle for personal use to establishing a vehicle importing business,” Afolabi went on to say.