PHOENIX -

Dealers Auto Auction of the SouthWest highlighted that its new “Mexico Ready Lane” is ready to start sending vehicles over the block.

General manager Stephanie Gingras said units will begin filling this new lane on Sept. 25.

“DAASW.com is a bilingual site with 100 percent simulcast capabilities in all lanes, but we understand that this market niche has unique needs with year and VIN specific needs,” Gingras said.

“With that said, we have given another level of service within our 360 Service Concept and our first-ever Text Bidder Badge service with a bilingual in-house representative and ring person,” she continued.

DAASW vice president Jim DesRochers added, “We listened to our customers and decided to add this new lane to make export buying even more seamless for our customers.

“We think being an independent auction gives us huge flexibility to create individualized service for our customers,” the former president of the National Auto Auction Association went on to say.

For more details, visit www.daasw.com.

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