Friday for Tuesday: DAA Seattle Trades Sale Days

After launching last May with Tuesday afternoon sales, DAA Seattle’s first Friday sale took place last week and delivered an increase in consignment and dealer activity, auction officials reported.
“After conducting meetings with a broad base of customers and listening to their feedback, we decided that Friday morning was the right time for DAA Seattle to do business,” said partner Bob McConkey, adding that the inaugural Friday sale was “100-percent successful.”
In addition to the sale day change, the auction launched a new lane layout at its sale on Friday.
All facets of the auction, including consignment volume, buyer attendance, in-lane and online activity were elevated during the sale.
“The new sale day and lane layout is fantastic,” said Chris Anderson of Burien Chevrolet and Burien Toyota. “These guys are good; they listen to their customers and they react. I ran 22 and sold 20, including 15 for 15 on my late models, and the money was excellent.”
DAA Seattle’s next sale takes place this Friday, Dec. 13, and will feature a membership drive and fundraiser for the Washington State Independent Auto Dealers Association.
DAA Seattle is a member of the McConkey Auction Group.
Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.