ROCKFORD, Ill. -

The Greater Rockford Auto Auction has recently opened a 10,000-square-foot reconditioning operations center, otherwise known as “The ROC.”

The new facilities includes three assembly line detail lanes, a full mechanical repair shop and a post-reconditioning photography area.

The auction said The ROC enables it to boost efficiency and capacity in a big way.

“We are excited for the opening of ‘The ROC.’ The facility allows for increased efficiency and capacity and was built with the future in mind.  We are mindful of the upcoming volumes of off lease vehicles and are ready to handle them,” said GRAA general manager Chad Anderson.

“The new operations center allows us to better serve our customers and it allows us to move on to our next project of reconfiguring and freshening up our sale lanes,” he added.

And the auction has already started its next project to enhance its facilities: redesigning the auction lanes.

“Our strategic plan is to continuously improve our level of service to our customers and our new reconditioning facility is a step in that direction,” said Anderson.