ATLANTA -

Manheim North America announced Wednesday the appointment of a new senior vice president of client experience.

Taking on the role effective March 1 is Doug Keim, who will be responsible for developing and executing initiatives designed to improve dealer and commercial client satisfaction and profitability.

Keim will report to Janet Barnard, Manheim North America’s president.

“One of Manheim’s key strategies is to deliver the best customer experience by making it easier to do business with us,” Barnard said. “We’ve made great progress and I’m confident that Doug will accelerate our efforts, ensuring dealers feel connected, empowered and heard.”

The new SVP formerly served Cox Automotive, Manheim’s parent company, as the vice president of strategic growth for the media group as well as maintaining management and growth its Trade-In Marketplace and Haystak Digital Marketing.

Prior to working for Cox, Keim served in several executive management and leadership positions with CHEP International, Smurfit-Stone Container Corporation, and Georgia-Pacific.

His educational background includes receiving a Master of Arts in counseling from Colorado Christian University and a Bachelor of Arts in behavioral science from Messiah College. Keim has also completed several executive education programs from various institutions, including from Duke University’s Fuqua School of Business and the European Centre for Executive Development.