ATLANTA -

Manheim began National Customer Service Week this morning by announcing the hire for its newly created position of senior vice president of customer service.

Appointed to the role is Ashish Bisaria, who is called on to act as the “voice of the customer” and head up company initiatives designed to “deliver world-class customer experiences.”

Bisaria — who comes to Manheim after most recently working as chief operating officer and executive vice president of client operations for Teleperformance — reports to Manheim executive vice president and COO Jane Barnard.

“We are very excited to have Ashish join our team, as he brings the type of knowledge and experience that will further our vision to deliver consistent customer experiences anytime and anywhere,” said Barnard.

“While we’ve made good progress already, Ashish will help us accelerate this important work, as every Manheim employee strives to serve customers as they want to be served,” she continued.

Bisaria’s background includes 17 years of global customer service experience. In addition to time at Teleperformance, his experiences includes time at KPMG Consulting in customer relationship management, business strategy and process improvement, as well as management roles in customer experience/service, strategy and operations at U.S. Cellular and Sprint.

Bisaria also was vice president of customer service operations at Cbeyond.

 “Customer experience is about purpose. At Manheim, we are here to define, deliver and gain purpose in how we serve our customers,” Bisaria said, regarding his goals for customer experience. “That purpose is found daily in every interaction with them. The aim is to make doing business with Manheim easy for our customers — that is delivering a great experience."