After running the program at its Anchorage, Alaska, location since January, McConkey Auction Group has launched EBlock’s LiveLanes simulcast solution at its sites in the lower 48 states this month.

The auction group conducted the LiveLanes event last week in conjunction with its MAG Now digital auction. It plans on bringing it to additional MAG Now lanes in the near future.

“Incorporating EBlock’s LiveLanes simulcast solution with its powerful digital auction platform is a win for our dealers,” MAG Now general manager Brian McConkey said in a news release. “The energy, momentum, and relationships that live auctioneers facilitate create an engaging auction experience.”

MAG Now customers can access LiveLanes at 1 p.m. (PT) on Wednesdays in lanes A, B, C (which includes consignment from the Pacific Northwest, outside of Alaska) and G (which includes vehicles from Alaska.

MAG said lane D, E and F will move from digital only to LiveLanes soon.

“LiveLanes made our auction buying experience easy,” Kagen Khameneh of Cars 4 U in Missoula, Mont., said in a news release. “Being able to ask the auctioneer questions helped a lot and made it feel like a physical auction.”

The auction group started running LiveLanes at MAG Alaska in January.

It launched that greenfield location, a hybrid auction located on four acres in Anchorage, last summer.

The location includes a 300-unit consignment lot, test track and vehicle inspection services. Vehicles are actually sold through the company’s MAG Now digital platform, which is powered by EBlock. Dealers can preview, drive, bid on and buy vehicles on site at the auction’s dealer lounge or do so remotely.