McLEAN, Va. -

With more than 55 workshop topics, 159 workshop sessions and seven different tracks, the NADA Convention is bound to have something of relevance for every dealer.

This year’s workshops are brought to you by NADA University, the educational arm of NADA.

Barbara Roos, manager of workshops and webinars at NADA University, explained the seven workshop tracks at this year’s conference include:

  • Dealer/Executive
  • Human Resources
  • Legal and Regulatory
  • Internet & Marketing
  • Sales, Business Office/F&I
  • Parts and Accessories
  • Service and Body Shop

From new Google algorithms to new guidance from the Consumer Financial Protection Bureau, there is much to be discussed at this year’s event. 

In an effort to pick out the workshops most relevant to the used-car side of a dealer’s business, Auto Remarketing turned to Roos for suggestions.

Roos picked out the following workshops as most relevant to dealers looking to boost their used-car operations.

The workshop choices — organized by track — with summaries from NADA, are as follows:

Dealer/Executive

Healthcare Reform Update: 2014 and Beyond

Beginning in 2014, many individuals will be required to have minimum essential health insurance coverage or pay a penalty (an individual mandate). Evaluate options and determine the best course of action for complying with the Affordable Care Act.

Presenters:
Anita Baker, CliftonLarsonAllen, Phoenix
Robert Davis, Dixon Hughes Goodman, Memphis, Tenn.

Schedule:
1/24/2014     3:45 p.m. – 5:00 p.m.     Room 208 – 210
1/26/2014     3:30 p.m. – 4:45 p.m.     Room 208 – 210
1/27/2014     2:30 p.m. – 3:45 p.m.     Room 356 – 357

 

Best Ideas and Practices from NADA 20 Groups

Discover best ideas and practices (as voted on by NADA 20 Group members) for each department — with tips for every dealership, regardless of franchise, market or sales volume.

Presenters:
Brad Lawson, NADA 20 Group, McLean, Va.
Mark Rogers, NADA 20 Group, Fort Collins, Colo.

Schedule:
1/24/2014       3:45 p.m. –  5:00 p.m.     Room 271 – 273
1/26/2014     10:30 a.m. – 11:45 a.m.     Room 211 – 213
1/27/2014       2:30 p.m. –  3:45 p.m.     Room 211 – 213

 

Sales, Business Office/F&I

Winning Leadership Skills and Used-Car Strategies

Learn several powerful leadership skills that maximize used-car strategies. The emphasis here is how there needs to be a commitment to develop used-car leaders, not just managers.

Presenter:
Tommy Gibbs, Tommy Gibbs & Associates, Treasure Island, Fla.

Schedule: 
1/24/2014      3:45 p.m. –    5:00 p.m.     Room 356 – 357
1/25/2014     10:30 a.m. – 11:45 a.m.     Room 356 – 357
1/27/2014      2:30 p.m. –   3:45 p.m.     Room 265 – 266

CPO Science

Learn how to sell used vehicles for a premium, lower your carry costs and increase gross profits, with tools that help move used inventory seven to14 days faster. Residual-based lending opportunities offer greater turn velocity and customer retention.

Presenter:
Rob Mudd, Mudd Advertising, Cedar Falls, Iowa

Schedule:
1/24/2014     12:15 p.m. – 1:30 p.m.     Room 228 – 230
1/24/2014      3:45 p.m. –  5:00 p.m.     Room 352
1/27/2014      2:30 p.m. –  3:45 p.m.     Room 217 – 219

 Legal and Regulatory

Federal Regulatory Update for Car Dealers

Learn the recent regulatory develo p.m.ents affecting dealerships, such as mandates from several agencies (FTC, CFPB, DOT, EPA, IRS). Suggested compliance strategies also will be discussed.

Presenters:
Doug Greenhaus, NADA Legal and Regulatory Affairs, Mclean, Va.
Paul Metrey, NADA Legal and Regulatory Affairs, McLean, Va.

Schedule:
1/24/2014     2:00 p.m. –  3:15 p.m.     Room 214
1/26/2014   10:30 a.m. – 11:45 a.m.    Room 265 – 266

Internet Solutions

The Fan Factor: Sell More Cars with Social Media

Learn how to create a simple but powerful social media strategy, with content that clicks with your target audience and a fan-centric culture that results in referrals both online and offline.

Presenter:
Meredith Oliver, Creating WOW Communications, Raleigh, N.C.

Schedule:
1/24/2014      2:00 p.m. –   3:15 p.m.      Room 278 – 280
1/25/2014     10:30 a.m. – 11:45 a.m.     Room 278 – 280
1/27/2014     10:45 a.m. – 12:00 p.m.     Room 271 – 273

Sell More Cars with Google Analytics

Some 80 percent of dealers have Google Analytics on their websites, yet less than 30 percent of dealers actually use it. Learn to leverage Google Analytics to get more out of digital marketing, vendors and your online staff.

Presenter:
Chris Deringer, DealerOn Inc., Rockville, Md.

Schedule:
1/24/2014     12:15 p.m. –  1:30 p.m.     Room 201 – 202
1/24/2014      3:45 p.m. –   5:00 p.m.     Room 201 – 202
1/26/2014     10:30 a.m. – 11:45 a.m.    Room 267 – 268

People-Driven Marketing Will Drive Your Sales

Examine Facebook’s data-driven insights of automotive consumers and how the use of first- and third-party data to execute marketing campaigns helps boost revenue (both in sales and service) and improves customer loyalty.

Presenter:
Kass Dawson, Facebook, Menlo Park, Calif.

Schedule:
1/24/2014      2:00 p.m. –  3:15 p.m.     Room 208-210
1/25/2014    10:30 a.m. – 11:45 a.m.     Room 260-262
1/27/2014    10:45 a.m. – 12:00 p.m.     Room 348-349