DAA Northwest’s 2024 Rock & Roll Sale promises to be sweet as sugar.

That’s sugar as in Sugar Ray, the rock band that charted four top 10 songs in the late 1990s and early 2000s, which will be the headline act for the annual event, set for July 17-18 at the auction in Spokane, Wash.

DAA Northwest general manager Collin McConkey said the band “brings a great summer vibe to this year’s Rock & Roll Sale. Sugar Ray sets the stage for our customers to come together and do business in a fun, relaxing environment.”

Over the years, Sugar Ray has shared the stage with The Rolling Stones and KISS, collaborated with Run-DMC and has been sampled by Post Malone. Rock & Roll Sale attendees will hear Sugar Ray’s hits “Fly,” “Every Morning”, “Someday” and “When It’s Over” during the band’s July 17 performance. Tickets are required for the concert.

The event also includes auctions on Wednesday and Thursday mornings. For information visit magauctions.com/rockandroll.

The Rock & Roll Sale has been a hit for DAA Northwest and its parent company, McConkey Auction Group, since Jerry Lee Lewis played the first sale in 1996. Since then, the private event for customers and guests has hosted Chuck Berry, The Doobie Brothers, Heart, Barenaked Ladies and many more.