CARY, N.C. -

A big part of the job at Auto Remarketing and of most any news organization is to keep tabs on public relations newswires. It’s a good way to learn about new companies, learn what businesses are up to and perhaps even get a bit of analysis.

One bit of PR information we see quite often is from companies sharing the news that they have made a list of great places to work in their respective cities, industries, etc.

You probably see the same thing in your local newspaper or on the newsstand at the grocery store. And you will soon see it in Auto Remarketing, with our “Best Auto Auctions to Work For” program.

So, why are these programs so popular, and how do they benefit participants?

I spoke with Peter Burke, who is the president of the Best Companies Group that Auto Remarketing has partnered with to manage the “Best Auto Auctions to Work For” study.

This isn’t their first rodeo — you may have seen similar studies that BCG has done in your area.

Burke shared some insight into how organizations participating in his company’s surveys have benefitted both from an internal/ human resources perspective and from an external perspective.

He said that organizations that choose to participate typically will do so for one of two reasons.

First, he said, companies that participate and end up earning the recognition tend to see a big impact when it comes to general marketing, recruiting and promoting their branding as an employer. That can lead to applications climbing and turnover dropping.

Second, it’s a chance to better understand the viewpoint of your employees and see how you stack up against your peers. To be clear, this Auto Remarketing-specific project is 100-percent free to participate, employees remain anonymous and there are no rankings.

Auctions that participate in the study will be provided a high-level digest of information gleaned by BCG. However, as an added-benefit, participants will have the unique opportunity to purchase the full “BCG Employee Feedback Report” from the Best Companies Group that outlines metrics like key confidential feedback and benchmarking data.

For individual auction locations to participate, the general manager/leader of that auction needs to opt in at this website,www.bestautoauctionstoworkfor.com, by April 22.

Registration is now open.