Part of Autotrader’s new marketing campaign takes the viewer back to the Nordic Bronze Age. At that time, Autotrader says, sled owners felt the same way many do today about overpaying for their vehicle.
In the ad, the hero unexpectedly appears, using Autotrader to find the right vehicle at the right price and driving a solid off-road truck into the arctic elements.
The main message of the ad: “Finally, it’s easy.”
Highlighting moments in transportation history, the campaign aims to show how simple the car-shopping process can be. The company wants people to see that thanks to the Autotrader marketplace, second-guessing the deal is now a thing of the past.
The campaign aims to show that from times of sleds, horse-drawn carriages and up to today’s modern vehicles, people have always been challenged to find the best deal for their mode of transportation. Autotrader says it is taking a “satirical play on the once-treacherous task of car buying” and is working to make history relevant and enjoyable.
With the launch of the “Finally, It’s Easy” national campaign, Autotrader seeks to bring excitement and ease back into the car-buying experience. To create what it describes as “a hilarious new advertising campaign,” Autotrader worked with global creative agency, 72andSunny New York and Emmy-nominated director, Derek Waters.
The “Finally, It’s Easy” campaign launches today and will appear nationally on cable, network and streaming television platforms. It will appear in major programming such as the Major League Baseball playoffs, NFL Monday Night Football and the kickoff of the NBA season. Taking a digital-first approach, the campaign will appear on social media, paid search, custom sponsorships, content on Roku and Twitch, and other platforms.
Autotrader vice president of marketing Greta Crowley said car buying should be an exciting experience. But it can often be strenuous, she said.
“Our new campaign brings the fun and personality back into car shopping,” Crowley said in a news release. “We want the journey of finding the right car for you to be just as enjoyable as your time in it.”