At the NADA Show in Las Vegas earlier this month, CARFAX recognized a select group of its dealer partners that stand out when it comes to consumer reviews.

The company launched “The CARFAX 100,” which spotlights dealers who had more than 100 verified reviews last year and averaged at least 4.9 stars out of 5 on those reviews.

These stores were among the 2021 CARFAX Top-Rated Dealers announced in February, a program recognizing dealers averaging at least 4.6 stars.

“The CARFAX 100 are all 2021 Top-Rated Dealers being recognized for not only for the exceptional volume of reviews but also their top-notch customer satisfaction,” the company said in a release.

CARFAX vice president of dealer business Gregg Cleary said, “It’s truly impressive when you dig into the review numbers on these dealerships. The CARFAX 100 dealers are taking customer service to the next level. Receiving more than 100 reviews, averaging at least 4.9 stars, is no easy feat and it’s something to be proud of.

“These dealers are raising the industry bar when it comes to cultivating relationships with their customers and providing next-level service,” Cleary said.

One of the dealer groups represented on the CARFAX 100 list is Penske Automotive Group.

“One of our key differentiators is to provide a superior customer experience while establishing trust and loyalty with our customers,” Penske president Robert Kurnick said in a news release. “Being recognized by CARFAX with 11 dealerships that received a total of nearly 1,900 five-star reviews through CARFAX last year is an extraordinary acknowledgement of our team members that strive to exceed expectations of every customer.”

The complete CARFAX 100 list can be found here. For more about the award and other CARFAX programs, see the podcast below with CARFAX public relations director Emilie Voss and head of dealer marketing Rob Bois, who sat down with senior editor Joe Overby for an episode of the Auto Remarketing Podcast during the NADA Show.