While NADA Show 2018 takes place during the height of college basketball’s March Madness championship run, one of its five keynote speakers has a few rings of his own from the college football world.

On Thursday, the National Automobile Dealers Association announced the keynote speakers for its annual convention, and Alabama football coach Nick Saban is among the quintet.

And appropriately enough, Saban has been involved in dealership ownership, so he will know his audience well. 

Keynoting NADA Show 2018, which takes places March 22 through March 25 in Las Vegas, are:

• 2017 NADA chairman Mark Scarpelli (March 23)
• Saban (March 23)
• 2017 NADA vice chairman Wes Lutz (March 24)
• Waymo chief executive officer John Krafcik (March 24)
• Robert O'Neill, team leader at Naval Special Warfare Development Group (March 25)

“In addition to the keynote speakers, the NADA Show offers one of the best educational training and networking opportunities in the industry for both dealers and their managers — from participating in the workshop sessions covering all dealership departments, attending the dealer-franchise meetings to shopping for the latest products and services from hundreds of exhibitors," said Richard Stephens, NADA Show committee chairman, in a news release.

“Attendees will be among the first in the industry to find out what's new in the retail-auto industry and stay ahead of the competition,” he said.

Dealers and dealership managers can begin registering online Oct. 2. That includes an early-bird discount (which ends Nov. 17) an hotel selection.

For more information, visit www.nadashow.org.