LotLinx, known for its inventory marketing technology, is now participating in supporting the U CAN-CER VIVE foundation — a dealer group cancer research non-profit — through a recent donation. 

It was founded by siblings Ryan and Kelley LaFontaine of the Michigan-based LaFontaine Automotive Group, in February of 2016. Since then, in just over five years, the organization has raised over $2.5 million. These funds went to a total of 10 research grants, five of which the auto group noted are live in the state. 

In terms of how LotLinx’ plans to further support the non-profit, the company says it plans to join the LaFontaine Auto Group at the foundation's first event of the year, U CAN-CER VIVE Evening for the Cure, which happens Friday in Pontiac, Mich. 

"On behalf of the passionate team at U CAN-CER VIVE, we greatly appreciate the support from LotLinx," said Kelley LaFontaine, co-founder of U CAN-CER VIVE, in a news release. "Their donation will go directly toward needed cancer research and ultimately get us closer to our mission of a cancer-free world."

Neal Gann, president of LotLinx, said in a release: "LaFontaine has been a trusted partner of ours for several years. At LotLinx, we are passionate about helping clients succeed — both in and out of the dealership. We're proud to have the opportunity to support LaFontaine's mission of providing funding for cancer research and hope our involvement can continue to spread awareness."

And this isn’t the only philanthropic effort LotLinx has participated in for 2021. The team explained the company has been involved with several other dealer clients’ non-profit organizations, as well.