Consumers hit the Web for Cyber Monday to start the week off with some shopping, and one North Carolina dealership took the vehicle deals it offered for the event beyond its website and onto Facebook.
Bryan Honda, one of the state’s oldest dealerships, announced last week it would be selling vehicles in real-time directly within the social media platform, starting on the online sales holiday.
Bryan Honda customers will now be able to purchase vehicles inside the Facebook module by way of Stripe.com, the dealership shared.
Bryan Honda will be launching the new sales tool by beta testing a few of its new and used models for sale. Consumers using the Bryan Honda Facebook page can watch videos detailing the new and used cars offered, as well as buy vehicles directly through the dealership’s Facebook page. Store management shared the videos will offer a first-person perspective of each vehicle.
Rico Glover, digital strategist and certified social and community manager at Bryan Honda, said, “While most dealerships are still wondering if social media can sell vehicles, we’re blowing company records away. Some days we sell more vehicles in one day just using digital than others sell in a month, and Facebook is our No. 1 lead referral for engagement. We are the only dealership in the country with a sales team dedicated to social sales.”
The dealership has been working to stay at the forefront of tech evolution in auto sales, and Bryan Honda general manager Tim Roussell explained the store has taken cues from some of the online sales giants. Think Amazon shopping for cars.
Roussell made the following comparison: “We’re always trying to stay on the cutting edge of technology. We studied and modeled our dealership from companies like Amazon, Netflix and Zappos, and then we integrate our processes and systems to emulate them. You could call us Hondazon.”
Stay tuned to Auto Remarketing as we check in with Bryan Honda to see how this first foray into social selling goes for the N.C. store.