Preferred Warranties Inc., also known as PWI, was established in 1992 and offers extended service contracts to more than 3,000 independent automotive dealers.
The company, which is a business unit of KAR Auction Services, has expanded into the Los Angeles, Minneapolis, Alabama and Mississippi markets.
PWI has also placed dedicated sales consultants in those locations. The company said the staffing buildup includes two Los Angeles market sales consultants, along with one in Minneapolis and one who covers Alabama and Mississippi.
The sales team buildup comes after PWI recently appointed Allison Marley as vice president of sales.
Marley said extended service contracts bring peace of mind and inspire customer confidence. They also serve as a strong revenue generator for dealerships, she said.
“The additional revenue generated from writing extended service contracts is critical to the overall health and wealth of a dealership, and we’re pleased to offer our dealers a wide variety of programs to drive overall profitability and value for their customers,” Marley said in a news release.
PWI president Edmund Field said the company is growing and is a national organization. He said the expansion “supports our growth strategy of ensuring we have boots on the ground in all the states we operate in.”
“We’re focused on developing the South and West markets, providing our dealers with experienced automotive remarketing professionals to work with them and find solutions that meet their unique needs and the individual needs of their customers,” Field said.