A new initiative from vehicle-cleanliness and hygienic consulting company NuVinAir Global supplies free product, marketing materials and customer service to the company's franchisees who can assist frontline workers in combating COVID-19.

The program is called NuVinCARES, and for one of its activities, NuVinAir's North Carolina franchisees provided law-enforcement officials with free products and services to treat their vehicles at the Burlington Police Department and the Alamance County Sheriff's Department.

NuVinAir Global says its patented cleaning process keeps vehicles clean and healthy, and the company says that is crucial for healthcare and law enforcement workers using cars, SUVs and trucks that are vulnerable to the coronavirus.

NuVinAir ReFresh is one of the complimentary products that NuVinAir provides, and it is a patented seven-minute treatment that cleans the air of the vehicle and removes contaminants, odor and pollutants. It does that by dispelling a dry, hygienic vapor that reaches places that sprays and wipes cannot.

For NuVinCARES’ work with North Carolina law enforcement, NuVinAir’s North Carolina franchisees provided free training that so that the officers could treat their own cars whenever they thought they might have come into contact with someone with COVID-19 or other health issues.

The franchisee team also provided training videos and offered in-person, repeat-training sessions for the North Carolina group.

“Being on the front lines means you must readily work in any environment, so we donated 100 Refresh tablets to show our gratitude to the local police and sheriff departments for their courage in the COVID-19 crisis,” said Robert Dove, who runs NuVinAir North Carolina with two business partners. The business caters to the greater Raleigh area.

Dove continued, “Now that their vehicles have been treated, we hope we’ve helped them feel a little safer, especially when they return home to their families.”

NuVinAir DMV is another NuVinCARES program. NuVinAir's Virginia, Washington, D.C., and Maryland franchisee partnered with DARCARS Automotive Group in Silver Spring, Md., in putting together a three-day event at the Adventist Health Care White Oak Medical Center in Bethesda, Md., offering free deep-cleaning services for hundreds of hospital employees’ vehicles.

“The NuVinCARES program is about giving back to our community and supporting the heroic healthcare employees at our local hospitals who tirelessly work in uncertain and at-risk environments,” said NuVinAir DMV president Jon McMahon.

McMahon continued, “By treating their vehicles on-site with the most effective technology in the automotive industry, the program allows them to stay committed to their patients, and then safely decompress in a healthy vehicle back home to their family.”

Freeland Holdings is another NuVinCAREs program, and NuVinAir franchisee Jason Freeland in Corcoran, Minn., has identified three Mazda dealers within Morrie's Auto Group. He is sponsoring a program to provide free oil changes and NuVinAir treatments to first responders.

“During these unprecedented times, it feels good to be part of a program that gives back to the community,” Freeland said.

Freeland continued, “Through the Mazda Essential Car Care Program, we were thrilled to offer free NuVinAir treatments to all first responders, enabling them to stop by any Morrie’s Mazda location and receive a proprietary treatment, powered by chlorine dioxide, to clean the air and surfaces in the vehicle by removing all pollutants, odors and contaminants. With all their sacrifice, these heroes deserve to have confidence that they have a clean, healthy vehicle.”

Clean Air LLC is another program, and NuVinAir franchisee Rex Olson and sales manager Steven Steenblik are working with a large dealership group to treat police vehicles.

For the NuVinCARES’ program with North Carolina law enforcement mentioned earlier, NuVinAir North Carolina co-partner Dove said being on the front lines means readily working in any environment.

“So we donated 100 Refresh tablets to show our gratitude to the local police and sheriff departments for their courage in the COVID-19 crisis,” Dove said.

Dove continued, “Now that their vehicles have been treated, we hope we’ve helped them feel a little safer, especially when they return home to their families.”