ALEXANDRIA, Va. -

A new partnership between the American International Automobile Dealers Association and Dell Technologies aims to help AIADA members upgrade and improve their technology.

Dell Technologies has joined with AIADA as an affinity partner, giving AIADA members discounts of 5% to 10% on purchases of Dell products.

Those discounts are stackable with additional Dell promotions. That means AIADA dealers could save even more on their technology upgrades, according to AIADA.

With the partnership, AIADA members gain access to discounts on what they need to securely connect, produce, and collaborate anywhere at any time.

Those products include desktops, laptops, 2-in-1s, thin clients, work stations and devices made for specialized environments, as well as monitors, docking and endpoint security solutions and services.

Program benefits include:

— Exclusive member savings: Stackable 5% to 10% coupon.

— Access to a dedicated tech advisor or by phone.

— Access to Dell Financial Services.

— Access to AIADA’s direct point of contact and account executive, Steven Shipe at steven.shipe@dell.com.

Dell Technologies’ various business tools can help dealers increase efficiency and productivity, AIADA president Cody Lusk said. “Having access to those tools at a significant savings is a big win for our members,” Lusk said in a news release.

“AIADA members can now receive healthy discounts on Dell’s vast range of technology products,” Dell director of strategic partnerships Mobolaji Sokunbi said. “We strongly believe AIADA and its diverse base of members will receive great value from this partnership and can in turn get more done in their day-to-day operations by repurposing the savings they earn.”