Predictive analytics and marketing automation technology provider automotiveMastermind (aM) announced Wednesday it recently promoted Napoleon Rumteen to vice president of dealer relations.
Most recently, Rumteen was responsible for dealer relations in aM’s western region.
In his new role, Rumteen currently heads a team that provides multi-level training and support to dealers, dealer groups and OEMs nationwide, according to aM.
“We created this position to further accelerate our unprecedented level of service to our dealer partners,” Marco Schnabl, chief executive officer and co-founder of aM, said in a news release. “aM is the only company doing predictive behavior in the automotive retail space and we act as a true partner with our dealers by providing ongoing support and consultation through frequent on-site visits.
“This helps our partners optimize the technology, resulting in engaged and empowered sales teams and ultimately greater success.”
Rumteen has nearly 25 years of automotive sales and service experience.
He has also been involved in other technology verticals such as producing various mobile applications.
“I’ve been working with data mining technologies for more than two decades and automotiveMastermind is the first technology that bridges the gap between dealers and consumers in an intelligent, ethical and friendly way,” Rumteen said.
“I’m looking forward to providing modern, advanced consulting to our dealer partners.”
The new vice president currently holds a U.S. patent on an algorithm-based, mobile device video decision tree.
On behalf of dealers, aM’s technology produces key insights and valuable information on top prospects using social media, financial, product and customer lifecycle information to calculate how likely a consumer is to purchase a vehicle.
“The technology’s proprietary algorithm crunches thousands of data points, combining dealer management system information with Big Data,” aM said.
Customer specific talking points and customized micro-targeted predictive marketing campaigns can be fed directly to a salesperson’s desktop or mobile devices.