In light of the closing of its acquisition of Dealertrack last month, Cox Automotive announced it is making Dealer.com — which joined the Cox family through the recent purchase — its primary website solution for Cox Automotive customers.

The company explained current customers of the VinSolutions website product will migrate over to the Dealer.com website solution starting in early 2016.

Cox expects the migration to be completed within two years, and management assured customers all VinSolutions website clients will be “fully supported under the terms of their existing contracts.”

Mark O’Neil, chief executive officer of Cox Automotive Software, said, “Cox Automotive is dedicated to providing its clients with the best possible technology and experience, and the selection of the Dealer.com solution for websites is a significant step toward helping us integrate the company’s technologies and teams for the benefit of the dealers.  

“As part of the Cox Automotive family, I am confident we are well positioned to deliver the strongest, most comprehensive set of software solutions that will help our automotive retailing clients adapt to and thrive in today’s technology-driven world,” added O’Neil. “The advantage of our newly expanded organization is that we can truly leverage the best of the best in everything we do for our clients. The Dealer.com website solution is certified by 19 OEMs, and has a history of success and stability.”

It was announced in October that the Cox Automotive Software Division would be led by Mark O’Neil, the longtime chief executive officer of Dealertrack Technologies.