Alan Fong looks forward to developing technology that he hopes “takes Dealer-FX to the next level.”
"Dealer-FX is poised to disrupt the automotive industry and drive the transformation that OEMs and dealers are looking for,” said Fong, who has joined customer experience management and intelligent delivery platform provider Dealer-FX as chief technology officer.
Fong is one of three appointments that Dealer-FX announced in a news release on Tuesday, and the company said the appointments are “a clear sign of Dealer-FX’s commitment to their dealer and OEM clients.” The company said it also “continues to invest and innovate in the future of customer experience technology.”
The other appointments are Bill Lucchini as chief operating officer and Lindsay Sparks as board member.
Fong will work to boost innovation, research, development, building and testing for the ONE Platform offering as chief technology officer. He most recently served as chief technology officer for Fleet Complete.
Fong’s more than 20 years of technology leadership and execution experience includes time building and developing high-growth technology companies in industries such as automotive, healthcare, telecom and enterprise workload management.
Dealer-FX said Fong’s “progressive” software industry responsibilities have involved creating product value by understanding customer problems. The technology products that he built resulted in improved business outcomes and “hyper-growth,” according to Dealer-FX.
The company also said Fong is involved in the “startup ecosystem,” advising and mentoring startups and helping them “focus to build for customer value and prepare to rapidly scale.”
As for new Dealer-FX chief operating officer Lucchini, his more than 25 years of business strategy, management, and operational experience include his most recent position leading the cloud security business unit at enterprise-grade security product provider Sophos.
Prior to his time with Sophos, Lucchini was with OnForce as chief operating officer, with responsibility for day-to-day customer operations, product development, and marketing. He started his career holding various leadership roles for several businesses at Intuit. Those business included QuickBooks Online, the Mid-Market Division, the Intuit Partner Platform, and QuickBase.
As chief operating officer for Dealer-FX, Lucchini will help Dealer-FX evolve and scale with the growth of its customer base. Dealer-FX said Lucchini’s track record with other fast-growth businesses will help Dealer-FX “stay ahead of the growth curve.”
"I am excited and honored to help lead the organization to its next phase of innovation and operational excellence,” Lucchini said.
As for Sparks, Dealer-FX describes him as a “seasoned senior executive.”
Sparks brings experience in building and running various types of businesses. He is a former Microsoft officer and is also a multi-time founder and chief executive officer. His experience has involved scaling and guiding businesses to increased returns. He also strategically guides large investment firms and other companies.
Serving on the Dealer-FX board, Sparks will advise the Dealer-FX executive leadership team, helping team members develop the company’s overall business and technology strategy. Currently an executive director at HGGC, he serves on the boards for Carson-Dellosa Publishing LLC and Bluecat Networks.
“Dealer-FX is transforming the customer experience through innovative technology and extensive OEM and third-party integrations,” Sparks said. “I look forward to working with the team at Dealer-FX.”
“Bill, Alan and Lindsay each bring a wealth of experience in helping to evolve business models and scale technology platforms which will help Dealer-FX accelerate our rapid growth by delivering innovative products for our customers," Dealer-FX president and chief executive officer Gary Kalk said. “I am delighted to welcome them to Dealer-FX at this important stage of our evolution.”