Kia adds augmented reality to Facebook tool

IRVINE, Calif. - 

Kia Motors America has added augmented reality technology to its digital assistant for Facebook Messenger.

The automaker introduced its newly enhanced digital assistant at Facebook's annual F8 developer conference earlier this week.

With the addition of new AR technology, Kia’s Facebook page and Kia.com website can now provide a more immersive experience in conjunction with Kia's second-generation digital assistant, according to the automaker.

Kia is the only automaker selected by Facebook to be a part of the initial launch of AR for its Messenger platform. The company said this news follows the long-term success of its Kia Bot for Messenger initiatives, which began two years ago with the launch of "Niro Bot" for the Niro hybrid crossover model.

“We’re thrilled that Kia Motors is showcasing the 2018 Kia Stinger using our new AR effects for Messenger,” Facebook Messenger product manager Heath Black said in a news release. “Integrating AR camera effects into their messaging experience will allow their customers to get up close and personal with the Stinger and visualize the car in a new and engaging way.”

Kia shoppers can now use the Messenger platform to virtually view and capture a three-dimensional image of the 2018 Stinger GT in their driveway, garage or other location.

A screenshot of a 3-D Stinger GT rendering Kia shoppers can create. Photo courtesy of automaker.

In addition to being able to find dealers nearby via a mobile-native conversation on Messenger, shoppers can also share any AR images in both group or one-on-one conversations within Messenger.

“The Stinger is like nothing anyone has ever seen from Kia. Therefore, it inspires us to find new and innovative ways to bring this incredible sports sedan to the public and show them everything the car and the Kia brand are capable of achieving,” said Kimberley Gardiner, director, marketing communications, Kia Motors America. “The addition of augmented reality into the Kia Bot for Facebook Messenger allows us to provide today's car buyers with an extended interaction on the social platforms they use most.”

The following is a list of the six key tasks “Kian” can help shoppers with:

  • Research pricing
  • Estimate payments
  • Explore special offers
  • View photos and videos
  • Compare the competition
  • Search vehicle inventory

Since its November launch, "Kian" has featured the full Kia model line-up and logged over one million messages, according to the automaker.

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