Through its Mastermind Gives Back program, automotiveMastermind makes regular charitable donations on behalf of employees and dealer partnerships. Most recently, the company made a donation to the National Pediatric Cancer Foundation.

Mastermind, a predictive analytics and marketing automation company, made the $10,000 donation on behalf of the company and its dealer partners in lieu of traditional holiday gifts.

The socially distanced donation ceremony took place at the Ed Morse Cadillac Dealership in Tampa.

The donation is one of several the company made this year. Previous recipients of Mastermind’s 2020 donations included the Ronald McDonald House Charities of Las Vegas during NADA Show, and to the CDC during the onset of the pandemic.

The National Pediatric Cancer Foundation is headquartered in Tampa and is a nonprofit organization dedicated to funding research toward eliminating childhood cancer. By partnering with hospitals nationwide, the foundation seeks to find less-toxic, more targeted therapies.

Mastermind co-founder and chief executive officer Marco Schnabl said charitable giving has been a core value at the company since its early days as a startup.

“My family and I have close ties with the National Pediatric Cancer Foundation, and I’m proud to expand our support through this donation during a very difficult and challenging year,” Schnabl said in a news release.