TORONTO -

As the new chief financial officer for digital transformation and customer experience management company Dealer-FX, George Kypreos joins other recently appointed leadership team members at the company.

The company said those moves will strengthen the organization, bring product innovation and scale business operations for growth.

Kypreos brings more than 30 years of senior business and financial experience to his new position. That experience has been with high-growth organizations, according to Dealer-FX.

In his previous post as chief financial officer at Fleet Complete, Kypreos helped grow annual revenues from $30 million to $100 million, according to Dealer-FX, which added that Kypreos was part of the executive team involved in the company’s global expansion.

“The Dealer-FX Team is excited to bring George on board as he brings a wealth of experience to the organization,” Dealer-FX president and chief executive officer Gary Kalk said in a news release.

Kalk continued, “I look forward to him adding tremendous value to many aspects of our business as we accelerate our growth.”

Dealer-FX said the hiring of Kypreos and other recent leadership team members is proof that it “continues to invest and innovate in the future of automotive customer experience technology.”

"Since its inception in 2007, Dealer-FX has grown to become the market leader, providing the most advanced and comprehensive solution available to automotive dealers and OEMs,” Kypreos said.

He continued, “They are truly leading the digital transformation of automotive service departments. I am honored and excited to become a part of it.”