PureCars announced the launch last month of a multi-channel attribution platform for car dealers known as Signal Pro.
The cloud-based platform is designed to give dealers insight on how digital media impacts shopper behaviors and car sales. It can provide auto-specific attribution modeling, sales data and inventory data. The Signal Pro tool aims to identify the media channels that drive revenue and the areas that could be improved upon.
It can monitor shopper engagement, as well.
“Signal Pro is different from other attribution solutions for two reasons,” PureCars chief product and strategy officer Adam Phillips said in a news release.
“First, we use a unique multi-touch data driven attribution model that is specifically designed for automotive and understands inventory,” he said. “Secondly, we apply that model to measure intent-based signals from shopper interactions to give dealers a true view of each channel's engagement with inventory and contribution to sales."
Phillips added: “The future of the auto industry requires anticipating what car buyers want and optimizing every experience along the buyer journey. PureCars continues to offer solutions that help automotive dealers anticipate needs, improve customer interactions and quickly move their inventory. Using tools like Signal Pro, dealers can quickly view actionable insights on the complex relationship between ad spend, customer behavior and vehicle sales.”
In other news from the company, PureCars recently announced it has completed the necessary steps to participate in the GM Dealer Digital Solutions’ Digital Advertising Program.
Through the program, dealers can utilize in-Market Retail funds to reimburse Digital Advertising services costs.
PureCars joined other providers in the GM program, including Naked Lime and Dominion Dealer Solutions.