PHOENIX –

Vroom continues its expansion, with news coming Tuesday that it has opened a Phoenix Last Mile hub in Tolleson, Ariz.

While the online retailer has delivered cars in the area since its 2012 founding, the hub provides a delivery experience that “more personalized concierge service where customer advocates transport cars directly to car buyers’ driveways on Vroom-branded trucks and show them how to use their new vehicles,” Vroom said in a release.

Vroom said it saw Phoenix-area purchases climb 56% between 2020 and 2021. The number of cars Vroom bought from customers in the area climbed 95% n the same time frame.

“With our valued customers in mind, creating a more personalized driveway experience and rolling out more local hubs across the country has been a priority for us at Vroom and we’re excited to launch this offering in Phoenix, a city with 7 million vehicles passing through its metro area every month,” Vroom chief logistics officer Mary Kay Wegner said in a news release.

“As we prioritize expanding the Last Mile experience nationwide, we’ll continue to grow and invest in our senior logistics team to support these efforts,” she said.