Autosled reinforced its leadership team this week, as the company aims to make vehicle logistics/transportation more efficient and simpler through technology.

Joining Autosled as vice president of business development is Bart Schuster, while coming aboard as vice president of data and analytics is David Darden.

While Darden has arrived from outside the automotive industry, Schuster is intimately familiar with wholesaling and retailing vehicles since he has more than 24 years of automotive experience — 13 years in retail dealerships and 11 years working for various OEMs.

Most recently, Schuster worked as a regional general manager for Nissan, guiding the region’s dealers to increase customer satisfaction and profitability.

Autosled said Schuster’s expertise in successfully developing and implementing both business relationships and customer loyalty comes at a pivotal time for the company’s nationwide growth.

In this role, Autosled said Schuster will oversee its nationwide sales expansion efforts, strategic OEM partnerships and the Federal sector division.

“Bart’s background in logistics, retail dealership operations and OEM regional management provides the exact type of experiences that are pivotal as Autosled continues to scale,” Autosled co-founder and chief revenue officer David Sperau said in a news release.

“His deep-rooted connections with dealer principals throughout the United States, as well as his reputation within the Nissan, Volkswagen, and Audi families has already proved instrumental in Autosled’s growth,” Sperau continued.

Meanwhile, Darden joins Autosled as a seasoned data engineering and analytics leader from outside of automotive. Autosled highlighted Darden brings more than 20 years of experience in the technology industry with companies ranging from start-ups to Fortune 50 companies.

Before joining Autosled, Darden was the director of business intelligence engineering at Big Fish Games, one of the world’s largest producers and distributors of casual games. He built the big data platform to drive business decisions and analytics with data-driven decision-making as a core company competency.

After Churchill Downs acquired Big Fish, Darden also designed and led distributed teams to create new data platforms and products for other companies across the corporation.

Darden then refined his skills as the director of data and analytics at Palmetto, where he led the team that built a modern data platform to support a clean technology software and fulfillment platform.

Autosled said Darden’s expertise will be a vital part of creating the next-generation automotive transportation logistics platform at the company to continue its expansion in the $18 billion vehicle transport industry.

“David’s extensive experience in data analytics and customer gamification are things that Autosled wants to leverage in order to help build programs and incentives that match the needs of our customers — both shippers and transporters,” Sperau said.

“The experiences that he brings, having worked with marketplaces, online gaming companies and Microsoft, make him a great addition to Autosled’s leadership team,” Sperau went on to say.