Analysis
CarGurus taps into minds of young buyers, makes recommendations
Friday, May. 13, 2016, 06:33 PM
Sara Schweiger, Staff Writer
A majority of this year’s college grads who plan to buy a car have their sights set on a used one, and nearly half expect to spend no more than $15,000, according to a recent CarGurus survey. For those young buyers-to-be, the car-shopping website has released a list of what it thinks are the best […] [Read More]
Dealers’ digital marketing is all about the measurements
Wednesday, May. 11, 2016, 08:18 PM
Nick Zulovich, Staff Writer
Two experts in digital marketing said one of the best elements of this dealership tool that helps move more metal and keep the service drive flowing is how it can be measured. Those same two experts with whom Auto Remarketing visited during this year’s NADA Convention & Expo also acknowledged that one of the challenging […] [Read More]
ARA touts successes of member insurance program
Wednesday, May. 11, 2016, 06:04 PM
Auto Remarketing Staff
The American Recovery Association recently highlighted the enhanced performances that members who participate in the exclusive ARA insurance program enjoy. ARA indicated these members have an average loss ratio 20 percent below the industry average. The association explained this program-wide loss ratio allows a dividend back on insurance premiums for all program participants. The exclusive […] [Read More]
ABN aims to reprogram your service waiting room
Tuesday, May. 10, 2016, 08:34 PM
Joe Overby, Senior Editor
It’s ubiquitous to the waiting room, whether you’re at the dentist, dry cleaner or dealership. That TV, serving up cable news or daytime talk shows as background noise — alongside the long-expired People magazines strewn across the coffee table. The problem with this scene, if you’re a dealer, is not just that your competitor’s advertisement […] [Read More]
Riding spinners: They will stop
Tuesday, May. 10, 2016, 08:25 PM
Joe Overby, Senior Editor
Businesses of all stripes have tried the inflatable gorilla, Uncle Sam spinning a sign and whatever you call that tall, wavy windsock. Sure, they might catch the eye of a passer-by. But so can the actual product you’re selling — especially if it’s a spinning vehicle lifted 10 feet in the air. That’s the idea […] [Read More]
What will it cost to repair my car?
Monday, May. 9, 2016, 08:29 PM
Sara Schweiger, Staff Writer
Your customer has either paid or is still paying for his or her vehicle, but now has to think about the cost of repairing it. With pothole season upon us — and the threat of damage to a number of a car’s systems should you happen to meet up with one — the RepairPal Institute has compiled lists […] [Read More]
What EVs & hybrids are traded for & the value they hold
Monday, May. 9, 2016, 08:29 PM
Joe Overby, Senior Editor
When a car shopper had a hybrid or electric vehicle trade-in last year, it would be put toward buying another hybrid or EV 38.5 percent of the time, says Edmunds.com. This year, just 27.5 percent are going toward another hybrid/EV. But perhaps what’s more head-scratching is this: Hybrid/EV trade-ins are more likely to go toward […] [Read More]
New vs. used: The difference in lease payments
Monday, May. 9, 2016, 02:51 PM
Auto Remarketing Staff
With so much buzz lately on used lease options, consumers naturally want to know if their monthly payments on a used vehicle will be significantly lower than for a new one. To give consumers a glimpse into deals that are out there, Swapalease.com recently compared new versus used monthly lease payments on two popular GMC trucks. The […] [Read More]
Off-lease impact: Not as bad as some fear?
Friday, May. 6, 2016, 08:42 PM
Joe Overby, Senior Editor
The impact from the upswing in off-lease volume isn’t likely to be nearly as dramatic as some have feared, says a report released Friday by Scotiabank. And 2016 has started off with strong demand in both the new- and used-car markets. A summary of the Scotiabank Global Auto Report said there has been a 3-percent […] [Read More]
Used cars become bigger part of TrueCar’s business
Friday, May. 6, 2016, 07:09 PM
Joe Overby, Senior Editor
The percentage of TrueCar’s business comprised by used cars is up. And that’s no accident. Nor is it simply a market function. “If you look at our business over the past couple of years, you’ve seen used cars grow every quarter,” TrueCar president and chief executive officer Chip Perry said during the company’s quarterly conference […] [Read More]
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