When I think about advertising trends that automotive dealerships should adopt, my thoughts immediately jump to social media. Let’s be honest: Social media is a hard sell. It’s nearly impossible to track its ROI. It’s tough to manage well and can take up an enormous amount of time. But with people spending more hours online […] [Read More]

A statement from RouteOne released Monday afternoon indicates that chief executive officer Mike Jurecki is leaving the company to take the same position at FordDirect. Jurecki, who headed the creation of the RouteOne joint venture that launched in 2002, had been CEO from the beginning. FordDirect confirmed the news to Auto Remarketing in a statement […] [Read More]

During my college days in the early 2000s, you could say the words “Dave Matthews Band” and immediately catch the attention (or ire) of most people within earshot. That’s why a press release from a New Jersey Kia dealership piqued my interest on Monday. As part of the store’s “10 Months of Giveaways” to celebrate its […] [Read More]

Black Book unveiled its May residual forecast on Monday, illustrating the downward pressure on prices that increased supply will continue to have over the next few years.  Black Book forecast data showed that residuals on an average 3-year-old vehicle will dip from the current three-year retention of 52.0 percent in 2016, to 47.8 percent by […] [Read More]

A majority of this year’s college grads who plan to buy a car have their sights set on a used one, and nearly half expect to spend no more than $15,000, according to a recent CarGurus survey. For those young buyers-to-be, the car-shopping website has released a list of what it thinks are the best […] [Read More]

Two experts in digital marketing said one of the best elements of this dealership tool that helps move more metal and keep the service drive flowing is how it can be measured. Those same two experts with whom Auto Remarketing visited during this year’s NADA Convention & Expo also acknowledged that one of the challenging […] [Read More]

The American Recovery Association recently highlighted the enhanced performances that members who participate in the exclusive ARA insurance program enjoy. ARA indicated these members have an average loss ratio 20 percent below the industry average. The association explained this program-wide loss ratio allows a dividend back on insurance premiums for all program participants. The exclusive […] [Read More]

It’s ubiquitous to the waiting room, whether you’re at the dentist, dry cleaner or dealership. That TV, serving up cable news or daytime talk shows as background noise — alongside the long-expired People magazines strewn across the coffee table. The problem with this scene, if you’re a dealer, is not just that your competitor’s advertisement […] [Read More]

Businesses of all stripes have tried the inflatable gorilla, Uncle Sam spinning a sign and whatever you call that tall, wavy windsock. Sure, they might catch the eye of a passer-by. But so can the actual product you’re selling — especially if it’s a spinning vehicle lifted 10 feet in the air. That’s the idea […] [Read More]

Your customer has either paid or is still paying for his or her vehicle, but now has to think about the cost of repairing it. With pothole season upon us — and the threat of damage to a number of a car’s systems should you happen to meet up with one — the RepairPal Institute has compiled lists […] [Read More]