Customers are spoiled for choice. While used vehicles certainly portray more uniquities than their new-vehicle counterparts due to the variations in their histories, you still have to show a customer why the particular car on your lot better meets his or her needs when compared to the similarly priced, similarly equipped car across the street, whether […] [Read More]

Automotive shoppers, now more than ever, have a wealth of knowledge available at their fingertips. Where can a dealer place their offerings to find the right customer at the right time? The options in the digital space are virtually unlimited — pun intended.  As part of our journey to help you find the folks most likely […] [Read More]

Arguably one of the more important keys to selling certified pre-owned is making customers take notice. In other words, how you convey what makes CPO vehicles different and desirable. So, as part of our annual “Best CPO Dealers in the United States” special edition this winter, Auto Remarketing asked Matt Ryan, general manager of Niello MINI […] [Read More]

To put the crossover vehicle boom in perspective, consider new-car registration data shared recently shared by Black Book’s Anil Goyal in an April interview with Auto Remarketing. Over the past decade, there has been a 400-percent increase in the number of new crossovers registered, compared to a 25-percent decrease in midsize cars and a 33-percent […] [Read More]

Driving down the road. Watching television commercials. Reading the newspaper. Checking the mail. Surfing the Web. Consumers are inundated by advertisements and marketing campaigns from every imaginable angle by a seemingly innumerable and constantly growing number of companies.  While it may seem simpler to take a “carpet bombing” or blanket approach for your advertisement efforts, […] [Read More]

Indulge me for a minute. I want you to think back to the last major purchase you made. It could’ve been a car — for yourself or for a loved one. It could’ve been tuition. It could’ve been a house, or a house repair. Or a vehicle repair. Whatever it was, it comes to mind […] [Read More]

Congratulating supporters for their generosity, organizers of the Recovery Agents Benefit Fund (RABF) highlighted the program’s success during the past year, which helped more than 50 families and distributed more than $250,000. RABF organizers indicated individuals asked for assistance from the fund because of falling on what they described as “exceptionally hard times” due to […] [Read More]

Ford Motor Co. vehicles took four of the top 10 spots in the latest list from Cars.com outlining the steepest used-car price hikes for April. According to this report written by Mike Hanley of Cars.com, the 2012 to 2014 model-year used car with the biggest increase in asking price last month was the Lincoln MKZ, […] [Read More]

The National Independent Automobile Dealers Association announced Thursday that ReCARnation and its owner, Marc Powell, have been recognized for business excellence with the Jack and Donna Rust Award for Excellence in Ethical Business Practice. The Albuquerque, N.M.-based dealer, who was also recognized as the NIADA National Dealer of the Year, was presented the award at […] [Read More]

Women buyers now account for more than half of all car sales, and they influence more than 80 percent of car purchases.  Yet one out of three women feel apprehensive or overwhelmed when they shop and buy a car.  Less than 40 percent of women car buyers feel confident about the process.  A full 75 […] [Read More]