In light of the Dodge brand’s “Double-Up” program announced Monday, Kelley Blue Book shared some analysis from Eric Ibara, its director of residual value consulting, about what sort of impact this move could have both in terms of marketing as well as future auction volumes and values. First, the basics of the offer. Chrysler Group […] [Read More]

Men and women shop for products differently, and one of the key differences is the question of environmental impact.  Women have historically been the early adopters of all things green, so it's important to understand how “green” marketing can improve your reach with women consumers.  With Earth Day this month, let's talk a little bit […] [Read More]

Equifax recently considered the difficult online advertising challenges faced by automakers, ad agencies, finance companies and dealers and how they can vary greatly by region. Analysts dissected trends from three major markets — Atlanta, Detroit and Seattle — in association with leasing potential. Equifax found that these three markets demonstrate how complex it is to […] [Read More]

Reputation and desirability are among the factors examined by Kelley Blue Book editors in compiling their list of the 10 Best Used Cars Under $8,000. Topping the list, and claiming three of the top 10 spots, is Honda. The automaker ranks first with its 2007 Civic, takes third with the 2005 Accord, and seventh with […] [Read More]

ADP announced this morning that it plans on spinning off its Dealer Services business. The company said in a statement that its board of directors approved a proposal to separate the Dealer Services unit into an independent publicly traded company; this will be done via a tax-free spinoff of the entirety of Dealer Services to […] [Read More]

It’s been said that, "business success comes with being receptive to change." What changes at car dealerships would increase sales? Changes range from who is buying, what’s being sold, to technology, safety and design features, new styles and designs, and certainly new methods and ways to sell, buy and research cars. Women shop and buy […] [Read More]

There’s no denying that vehicle recalls can be headaches for all parties involved — the manufacturers, dealers, prospective shoppers and drivers of the affected cars. And media coverage tends to convey as much. But the proactive step, itself, of making a recall is actually positive and can promote vehicle safety in a time where that […] [Read More]

A few surprises top the winners list in the Kelley Blue Book 2014 Brand Image Awards, announced today and based on annual new-car buyer perception data.  Earning Best Overall Brand with the highest average scores among all 12 Brand Watch factors is Honda, for the second year in a row. Brand Watch factors include affordability, […] [Read More]

The lists of used vehicles most researched in March at NADAguides.com as well as Kelley Blue Book’s website reinforced how diverse the customer base is that dealers are trying to serve nowadays. Among the top 10 most-researched used models at NADAguides.com, the first three models were full-size pickups, led by the Ford F-150, then the […] [Read More]

In addition to dissecting April’s “plentiful” new-car incentives and lease deals spurred by the need to move inventory in preparation for the arrival of new vehicles, Cars.com said in an analysis this morning that special manufacturer promotions have driven leasing levels that approach all-time highs. “Relatively slow sales pace in the first quarter of 2014 […] [Read More]