Analysis

WASHINGTON, D.C. — By and large, the auto markets throughout country have shown signs of improvement, according to the latest Beige Book report. The report shows that eight of the 12 Federal Districts have seen an upswing in vehicle sales. Specifically, the New York, Philadelphia, Atlanta, Chicago, St. Louis, Minneapolis, Dallas and San Francisco districts have had […] [Read More]

ENCINO, Calif. — In a seemingly natural marketing connection between country music and pickup trucks, the Ram Truck brand will be behind the the first "text-to-vote" for one of the evening's biggest winners at the 45th Annual Academy of Country Music Awards — the fan-voted category of Entertainer of the Year. The ceremony, which honors country music's top talent as well […] [Read More]

DES PLAINES, Ill. — The latest report from the National Insurance Crime Bureau indicated a double-digit decline in motorcycle thefts during 2009. NICB discovered that a total of 56,093 motorcycles were reported stolen to law enforcement last year. Officials pointed out the total represented a 13-percent decline from the 2008 figure, which was 64,492. Breaking down the data […] [Read More]

DETROIT — When General Motors vice chairman Bob Lutz looked back at his near half-century career in a recent interview with AOL Autos, the design guru and longtime industry executive said the vehicle that he is most proud of is the Chevrolet Volt. Lutz — who is retiring from his post at GM on May 1 after […] [Read More]

WASHINGTON, D.C. — Continuing with the grassroots-style marketing of its Fiesta model, Ford is looking for the "most unique and stylish individuals" to appear in an upcoming TV advertisement for the vehicle. The automaker is holding the "Inspired by Color" casting call event this week at Howard University in Washington, giving everyday folks the shot at […] [Read More]

CARY, N.C. — Topping the charts as the leading story this past week at AutoRemarketing.com was news about OPENLANE not only naming a new top executive but also highlighting its recent strong sales performance. Readers also wanted to know what NADA Used Car Guide and CNW Research had to say about the future used-vehicle market. The […] [Read More]

NEW YORK — Edmunds.com recently unveiled its first-ever Marketing Breakthrough Award at the New York International Auto Show and honored Ford, praising the automaker for its skillful marketing that backed up strong new products and helped to significantly bolster the brand's image. "Ford's image has improved by leaps and bounds in the past year because the company […] [Read More]

SANTA MONICA, Calif. — Edmunds.com totaled up incentives spent by automakers in March and found the aggressive offerings from Toyota pushed Japanese manufacturers into unprecedented territory. "Incentives helped lift sales to its highest level since Cash for Clunkers," explained Jessica Caldwell, director of industry analysis for Edmunds.com. "And this month will be the highest ever for […] [Read More]

CARY, N.C. — Whether or not they were dealers for that automaker, readers went to AutoRemarketing.com this past week to learn more about Chrysler's decision to begin reinstating some franchise operations. Also drawing plenty of attention last week was news about a new online program enhancement rolled out by Manheim. The top five stories from AutoRemarketing.com last […] [Read More]

CHICAGO and BANDON, Ore. — The Cars.com Consumer Search Index demonstrated again that aggressive incentives given by Toyota in March paid off for the automaker. Meanwhile, CNW Research evaluated how much other manufacturers would have to give in order to capture the same incentive effect Toyota has enjoyed recently. Cars.com officials indicated that all but one […] [Read More]