Analysis

A regular feature long-time readers of AutoRemarketing.com have come to expect led the way in interest this past week as the site reported automakers' monthly certified pre-owned sales performances. Also catching readers' attention was news about Cox picking a new director of vehicle operations. The top five stories from AutoRemarketing.com this week are: 1. Year-to-Date […] [Read More]

Five automakers earned recognition this week as one of the top 100 brands worldwide when brand consultant Interbrand unveiled its annual honorees as the Best Global Brands. OEMs stacking up well against technology, food and other luxury-product companies were Toyota, picked at No. 11, Mercedes-Benz, which came in No. 12, and BMW, which was ranked […] [Read More]

When it comes to what they consider their "dream cars," it appears that shoppers still gravitate toward the high-end luxury and sports cars, according to Cars.com, which put out a list of top 10 dream cars earlier this week based on trends found throughout the site. The No. 1 ride on the list was the […] [Read More]

ATLANTA — Seeing the traction that its "Heart & Mind" campaign has generated since its May roll-out, AutoTrader.com has decided to expand it. The USA Network is now included in the campaign's reach, and AutoTrader.com has beefed up its Heart & Mind advertising efforts on ESPN and ABC. The site is using TV spots, billboards and […] [Read More]

SANTA MONICA, Calif. — Edmunds.com recently took a look at the impact deflation can have on the auto industry and suggested that it's not necessarily a bad thing, as it tends to come with "mixed blessings." "Deflation is rearing its ugly head, now menacing the economy at large and already has a strong hold on major […] [Read More]

CARY, N.C. — Readers flocked to AutoRemarketing.com this past week to learn more details about the new partnership between Hertz Corp. and Dealer Services Corp. of Indiana. Also catching plenty of online attention was a story about the official word from General Motors about an initial public offering. The top five stories from AutoRemarketing.com this week […] [Read More]

COSTA MESA, Calif. — Considering the spectrum of expenses one may incur during five years of driving a vehicle, NADAguides.com has released a list of what it considers to be the models with the best ownership costs in six different segments. Employing its Cost of Ownership tool, NADAguides.com examined the expenses associated with depreciation, fees and […] [Read More]

FRANKLIN, Tenn. — Nissan North America is kicking off a new marketing campaign this weekend that will hone in on the innovation that automaker says can be found in its lineup. "Innovation for All" will be spread across TV, print and online channels and rolls out during the Saturday's ESPN College Football Preview Show with the […] [Read More]

CAMBRIDGE, Mass. — When it comes to online vehicle searches during the shopping process, the brand whose shoppers are most loyal is Chevrolet, according to a recent study from CarGurus. The online auto community took more than 1.7 million searches done via Deal Finder — its vehicle-shopping service — and examined them to find out if shoppers looked […] [Read More]

BANDON, Ore. — Pushed by the availability of short-term deals that CNW Research president Art Spinella called "incredible," the lease penetration rate for the first half of August was greater than 25 percent, a double-digit increase from a year ago. Specifically, lease deals commanded a 25.86 percent share of the market from Aug. 1-15, compared with 21.3 […] [Read More]