Analysis

SANTA MONICA, Calif. — March auto sales will likely be lifted by the significant lease and low-interest finance offers that automakers have rolled out in droves, according to Edmunds.com. In fact, March is projected to have heavier incentive spending that either of the first two months of the year, officials noted. "Many of the major automakers […] [Read More]

AUBURN HILLS, Mich. — In an effort to help dealers cultivate an image separate from the Dodge Brand, Ram Truck is launching its new marketing and advertising campaign on a variety of platforms. The goal is to capture more market share for its 2010 Ram Heavy Duty. Brand executives believe this strategy can connect the Ram […] [Read More]

ORLANDO, Fla. — As drivers spend more and more time going to and from work each day, AAA unveiled a list Wednesday of what it considers to be the top vehicle picks for commuters. Basically, AAA Auto Buying experts — who conducted test drives and evaluations of hundreds of vehicles for the AAA Auto Maker vehicle research Web […] [Read More]

SANTA MONICA, Calif. — The old adage that retirees want a large luxury vehicle to enjoy their golden years might be fading, according to an analysis from Edmunds.com. The site recently found that baby boomers nowadays are more interested in practical vehicles that often obtain better gas mileage. For example, Edmunds.com noted that baby boomers who […] [Read More]

SANTA MONICA, Calif. — New-vehicle sales will likely top 1 million units in March, according to TrueCar.com, which also projects a tightly contested sales race between Ford, General Motors and Toyota for the industry's No. 1 spot not only for March, but also for "much of the rest of the year." Specifically, TrueCar.com forecasts U.S. light-vehicle sales (including […] [Read More]

IRVINE, Calif. — In spite of its recalls, Toyota has still managed to hold its ground quite well in IntelliChoice.com's "Best Deals of the Month" rankings, as it was, again, well represented when the site rolled out its March winners late last week. As most know, the Best Deals list recognizes vehicles across 31 segments that […] [Read More]

IRVINE, Calif. — The latest Hot Car Report from Kelley Blue Book's Kbb.com revealed consumer tastes are trending to more practical vehicles rather than SUVs that have enjoyed great success for years. Four of the five vehicles enjoying the most shopping activity growth on the site were sedans. That group included the Chrysler 300, which had […] [Read More]

WESTLAKE VILLAGE, Calif. — Following a sluggish February dampened by auto recalls and wintry weather, incentive programs have lifted dealership traffic in March, leading to much improved new-vehicle retail sales that are expected to climb 25 percent year-over-year, according to J.D. Power and Associates. More specifically, J.D. Power projects U.S. new-vehicle retail sales will reach […] [Read More]

FRANKLIN, Tenn. — The marketing executive who headed up the widely successful Hyundai Assurance Program last year has moved over to a rival automaker. Nissan North America has hired Joel Ewanick — who previously was vice president of marketing for Hyundai Motor America — to be the vice president of marketing for the Nissan division, a move that […] [Read More]

WESTLAKE VILLAGE, Calif. — In the J.D. Power and Associates 2010 U.S. Vehicle Dependability Study unveiled on Thursday, Porsche topped the list of all nameplates and Japanese automakers led the individual segment awards, but domestics made impressive showings, as well. In fact, three of the top five spots in the nameplate rankings were held by Big 3 […] [Read More]