CARY, N.C. — Thousands of readers visited AutoRemarketing.com this week to learn more about the automaker that now tops the list for brand loyalty based on Market Intelligence data from Kelley Blue Book's Kbb.com. A story about Hertz's Rent2Buy Program also drew plenty of interest. The top five stories from AutoRemarketing.com this week are: 1. New Automaker Tops Brand […] [Read More]

ARLINGTON, Texas — In the wake of Toyota's recalls, more than half of consumers have apparently  found the automaker to be "less appealing," while domestics are enjoying some good news, especially for Ford, according to the New Vehicle Brand Barometer Study from Decision Analyst. More specifically, 53 percent of study participants said Toyota is now less attractive after its […] [Read More]

SANTA MONICA, Calif. — The "aggressive" incentives that Toyota rolled out this month seem to be paying off, according to TrueCar. In fact, the company discovered that the automaker's month-over-month growth in market share is the largest among major brands as of mid-March. More specifically, after posting market share of only 11.2 percent in February in the […] [Read More]

NEW YORK — The 2010 Harris Interactive EquiTrend Study that compiles consumers' opinions of 35 vehicle brands revealed two foreign nameplates posted the largest consumer equity increases during the past five years. Standing out with the two largest gains were Subaru and Hyundai. Harris indicated that Subaru rose from a reading of 44.36 back in 2005 to […] [Read More]

IRVINE, Calif. — There's a new No. 1 auto brand for customer loyalty, according to Market Intelligence data from Kelley Blue Book's Kbb.com. Toyota no longer holds it first-place perch. It has now been replaced by Hyundai, which moved past the embattled Japanese automaker and Honda to claim the top spot for brand loyalty in February. Specifically, February data indicated that […] [Read More]

SANTA MONICA, Calif. — With the spring buying season imminent, TrueCar.com analysts offered what vehicles have the best Price Flex Score, a composite reading of total incentives, greatest percentage below MSRP, greatest price drops and days in inventory. Three Mazda vehicles were among the top five units, including the Tribute and RX-8, each having a mark […] [Read More]

UNION, N.J. — One of the most important questions facing the recovery industry today is whether there is a need for more government intervention. Most recovery agents believe state regulation is a double-edged sword. Many dislike and disagree with government intervention, but no one can deny the fact the recovery industry is at a crossroads that […] [Read More]

BOSTON — A new report from the National Consumer Law Center calls for each state to enact laws that would require secured lenders to get court orders before vehicles can be repossessed. Also, the report apparently calls for requirements that repo agents be better regulated. The NCLC is also asking for enhanced notice requirements, in addition […] [Read More]

FINDLAY, Ohio — While acknowledging the downward sales impact Toyota's recalls have caused for the automaker, a Corporate Research International survey suggests that the attitudes vehicle owners have for the brand haven't changed as much as those of consumers who own cars from other brands. In essence, Toyota owners largely appear to be remaining loyal in the midst of […] [Read More]

IRVINE and SANTA MONICA, Calif. — Analysts from Edmunds.com and Kelley Blue Book's Kbb.com found that hefty incentives offered by Toyota are doing more than just help the brand recover from ongoing recall turmoil. Looking at the situation from an industry-wide perspective, Edmunds.com believes that the incentives given out not only by Toyota, but General Motors […] [Read More]