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Spiffy, Blink AI integrate platforms to help dealerships scale mobile service programs
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Retail
Early CPO Results Roll In
Wednesday, Dec. 4, 2013, 06:59 AM
Auto Remarketing Editor Joe Overby
As of press time Tuesday, a few brands were already reporting certified pre-owned sales results from November, and several were quite strong. Here is a rundown: Hyundai moved 6,118 certified vehicles for the month, up 5.7 percent from November 2012. Year-to-date sales are at 69,907 units, a 9.6-percent hike. Kia sold 3,094 CPO units in […] [Read More]
Top Automotive TV Spots Include Children as Key Way to Relate to Audience
Wednesday, Dec. 4, 2013, 06:57 AM
Sarah Rubenoff
Children: the one theme that everyone can relate to. We were all once children; some have children. But either way, the concept is something we all take stock in. And as “relatability” is being coined as one of the most important elements of automotive advertising, many brands have begun including a younger set of actors […] [Read More]
CarMax Recognizes 10 Associates for Volunteerism
Wednesday, Dec. 4, 2013, 06:54 AM
Auto Remarketing Staff
On Tuesday, CarMax announced the 10 winners of the CarMax Foundation's fourth annual CarMax Cares Community Service Award that highlights the philanthropic work of its personnel. The company explained associates across the country were nominated for the CarMax Cares Community Service Award for their personal volunteer efforts and leadership in community giving. Winners of the […] [Read More]
CNW: 44-Percent Hike in Out-of-Market Used-Car Buyers
Tuesday, Dec. 3, 2013, 06:59 AM
Auto Remarketing Editor Joe Overby
Not only did used-car sales go up more than 4 percent last month, significantly more people ventured out of their own markets to buy used vehicles. That’s according to CNW Research, which said Monday that there were 3.10 million used sales in November, a 4.5-percent year-over-year increase. And the number of those buyers who left […] [Read More]
Pollak: 3 Ways To Make Used-Vehicle Descriptions Shine Online
Tuesday, Dec. 3, 2013, 06:56 AM
Dale Pollak
There’s an art and science to crafting compelling descriptions for used vehicles—and plenty of questions among dealers about how to make their descriptions shine online. One common misconception: The descriptions that appear on search results pages (SRPs) and vehicle details pages (VDPs) on classified and dealer websites aren’t really the best home for dealers’ search […] [Read More]
Nissan Announces North America Leadership Shifts
Monday, Dec. 2, 2013, 06:56 AM
Auto Remarketing Staff
In an effort to enhance performance within its North American operations, Nissan announced last week a series of leadership shifts. Commenting on the news, Jose Munoz, who becomes chairman of Nissan North America effective Jan. 1, said, "These moves will help us achieve the objectives of Nissan's Power 88 mid-term business plan in the newly […] [Read More]
NHTSA: 2013 Ford Escape Recalled for 4th Time
Monday, Dec. 2, 2013, 06:55 AM
Auto Remarketing Staff
For the fourth time in the past year, the National Highway Traffic Safety Administration said Ford is recalling the 2013 Escape through two different campaigns to correct critical fluid leaks. The larger campaign covering 139,917 units equipped with 1.6L engines is because the affected vehicles may experience localized overheating of the engine cylinder head, which […] [Read More]
RideTime Benefits From ‘Early Adoption’ Digital Marketing Strategy
Thursday, Nov. 28, 2013, 06:56 AM
Auto Remarketing Canada Editor Sarah Rubenoff
Some dealers, auctions and other businesses are still playing catch up when it comes to digital marketing, but the early adopters are now reaping the rewards of being ahead of the game. Doug MacIver Jr., is inventory and Internet manager at RideTime, a Winnipeg, Manitoba, dealership. He says that as an early adopter of digital […] [Read More]
Spurred by Lower Prices & Stronger Traffic, Used Sales Up More Than 4 Percent
Wednesday, Nov. 27, 2013, 07:00 AM
Auto Remarketing Editor Joe Overby
There will likely be an increase of more than 4 percent in used-vehicle sales this month, according to CNW Research, which has pegged the industry-wide total at 3.09 million used sales for November. Especially striking was the increase for franchised dealers, CNW said in its latest Retail Automotive Summary, noting how these hikes were particularly […] [Read More]
Study: Customers’ Expecations for Dealership Communication Change Over Time
Wednesday, Nov. 27, 2013, 06:59 AM
Sarah Rubenoff
It is easy to fall into the trap that assumes consumers think dealership contact throughout car ownership is a nuisance that should be avoided or at least utilized only when necessary. But that might not be the case. A recent Maritz research study showed that 18 percent of customers say the dealership they bought from […] [Read More]
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