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Retail
Retooled Ford CPO Programs Push Dealer Engagement, More
Tuesday, Aug. 14, 2012, 03:56 PM
Auto Remarketing Editor Joe Overby
The revamped certified pre-owned programs at Ford are on track to eclipse 2011 sales by 29 percent, the automaker said Monday, but that’s not the only sign of progress being spotted in its retooled CPO offering. National CPO sales manager Todd Fites shared with Auto Remarketing a few other strides Ford has made in the […] [Read More]
3 in 5 Maintenance Plan Customers Likely Remain Loyal to Dealership Long-Term
Tuesday, Aug. 14, 2012, 05:58 AM
Nancy Pardue
Dealerships that offer free and pre-paid maintenance plans stand a better chance of retaining their service customers. That’s the word from DMEautomotive, per the results of a new study. On Monday, DMEa released key findings from its new national consumer survey, which studied more than 2,000 U.S. vehicle owners in April of this year. The […] [Read More]
Ford Launches New iPad App for Dealers, Simplifies Shopping Process for Potential Customers
Tuesday, Aug. 14, 2012, 05:56 AM
Auto Remarketing Staff
In an increasingly digitalized automotive environment, one OEM, in particular, is busy ramping up its mobile offerings to help dealers turn more potential shoppers into loyal customers. Ford revealed this week the new SHOWCASE app for the apple iPad, which it contends helps Ford sales associates find “just the right car for their customers faster […] [Read More]
Automakers Discuss How Canadian CPO Sales Fared in July
Thursday, Aug. 9, 2012, 02:42 PM
Auto Remarketing Editor Joe Overby
While Honda Canada’s combined certified pre-owned sales for its Acura and Honda brands in July was essentially static with the year-ago period (down less than 0.5 percent), both divisions are seeing double-digit gains when it comes to year-to-date CPO growth. “Honda CPO sales continues its successful sales year. Currently, we are 12.6 percent up in […] [Read More]
New Cost of Ownership Program to Hit Canadian Fleet Industry
Thursday, Aug. 9, 2012, 01:53 PM
Auto Remarketing Staff
A new product is sent to hit the Canadian fleet industry, potentially making it easier to calculate ownership costs. Vincentric revealed this week the realease of its Dynamic Cost to Own: Canada Fleet Edition calculator. “This online lifecycle costing tool for Canada is an extension of the Dynamic Cost to Own product line, resulting in […] [Read More]
Calif. Dealer, VW Tout Initial Success of CPO Pilot
Thursday, Aug. 9, 2012, 05:59 AM
Auto Remarketing Editor Joe Overby
To see where Volkswagen’s upcoming WorldAuto program may have already had some impact on the company’s dealer body, take a look at one particular VW store in Orange County, Calif. According to the dealership’s used-car manager, Capistrano Volkswagen’s sales of off-brand used vehicles jumped 37 percent year-over-year in June. And while acknowledging that there may […] [Read More]
Harris Poll: Interest in Hybrids Rises
Thursday, Aug. 9, 2012, 05:58 AM
Nancy Pardue
Automakers are making strides in building confidence among American consumers when it comes to hybrid vehicles, according to a new Harris Poll. That interest is strongest among younger drivers and favors imports over domestic vehicles. Interest in hybrid vehicles over traditional combustion engine vehicles is up from last year, with 32 percent of car owners […] [Read More]
TrueCar: Among Wealthiest Consumers, 1 in 2 Buy Non-Luxury
Wednesday, Aug. 8, 2012, 05:56 AM
Auto Remarketing Staff
It turns out that America’s wealthiest drivers don’t necessarily drive luxury vehicles, according to a new report by TrueCar.com. Instead, half of those who can afford high-end models instead opt for mainstream models from Toyota, Volkswagen and Honda, per the results of TrueCar.com’s Top 10 Vehicles in America’s Wealthiest ZIP Codes study, released on Tuesday. […] [Read More]
Dealer Group Sponsors CBS Casting Calls
Wednesday, Aug. 8, 2012, 05:54 AM
Auto Remarketing Staff
An Atlanta automotive group is opening its doors to offer more than new cars this month — visitors to the lot could also find stardom via onsite casting calls for two of television’s hottest shows. The CBS Buzz Tour will make a stop in Atlanta on Aug. 29 from 3 p.m. to 9 p.m., in […] [Read More]
GSFS Offers Dealers New Reinsurable Maintenance Plan
Tuesday, Aug. 7, 2012, 03:02 PM
Auto Remarketing Staff
A new F&I product from GSFS Group is meant to boost long-term profits for dealers by driving direct traffic to their service departments. GSFS Group recently announced the launch of its SecureNet Maintenance Plus, a reinsurable maintenance plan, which the company said is designed to drive traffic to a dealership’s service department, increasing profits and […] [Read More]
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