Sonic Automotive announced it has standardized its dealerships’ website chat solutions and chosen Contact at Once as its leading provider. The chat solution features dealer group management capabilities that the company contends helps “standardize chat processes, reporting and tracking; while enterprise-level application programming interfaces  allow information to seamlessly pass between the chat software and other […] [Read More]

We left off in the last post discussing why Gen X and Y car shoppers ultimately pull the trigger on a vehicle or dealership — and how you can make sure it’s your vehicle or dealership. The secret lies in the business model of one of the most recognizable brands in our world: Google. One […] [Read More]

Social media. It's everywhere!  If you run a business you can't avoid hearing about it – everyone and their brother wants to inform you that if you're not on Facebook/Twitter/Pinterest/ Plurk/ Klout/LinkedIn/  etc., you're missing out on a significant percentage of your market share!  So, you did it. You made your business page on Facebook. […] [Read More]

Ever wondered how your customers look for cars? In an effort to provide dealers with this information and more, Mudd Advertising announced the upcoming release of its new Survey for Mudd AdSuite tool. The new offering is a surveying app designed to help dealers “build a comprehensive customer profile,” the company said. “Through the use […] [Read More]

One of Auto Remarketing’s regular guest columnists, Patrick McMullen of MAXSystems, will be part of a free webinar that’s designed to help dealerships reach younger buyers who are nearly constantly on the Internet. McMullen pointed out that 85 percent of consumers under the age of 40 use the Internet in their vehicle-shopping efforts, according to […] [Read More]

AutoLoop — a  provider of marketing solutions for customer relationship management in the car business — has launched a new equity mining solution, known as AutoLoop Quote, that is designed to help dealers target potential new-car customers with automated vehicle quotes. The product is designed directly into the AutoLoop Essentials multi-channel platform. It is designed […] [Read More]

Still trying to figure out how social media impacts how consumers buy and own cars? In the latest CARFAXConnect webinar series, one of Facebook’s own will be on tap to discuss this very issue.  Set for June 25 at 2 p.m. (EDT), Phillip Rather, client partner, global marketing solutions at Facebook, will be the lead […] [Read More]

Insurance Auto Auctions this week announced its launch of a new app for iPhone, which can now be downloaded free of charge through the Apple App Store. The new app, titled CarKeyword, includes search data features to track key words and help customers make buy-or-sell decisions, the company said. Optimized for iPhone 5, CarKeyword is […] [Read More]

The number of Canadian dealers utilizing a multi-platform retailing strategy — selling cars on their lots and online — continues to grow every year. In fact, now it is rare to find a dealer that isn’t posting inventory on the Web. In light of this trend, IBIS World just released its “Online Car Dealers in […] [Read More]

vAuto and VinSolutions announced this morning the integration of their used-vehicle appraisal and pricing features for dealer customers who use both systems. [Read More]