Prime Motor Group adds 4 dealerships in Northeast

The Prime Motor Group announced Friday its extensive expansion plans in Westwood and Rockland, Mass., with groundbreaking ceremonies having taken place in early October to make way for four new dealerships in the Boston area.
Three of those four dealerships broke ground side by side on Oct. 1 in Westwood, making way for over 120,000 square feet of space situated on 12 acres of land along Route 1. Positioned adjacent to Prime’s Mercedes-Benz of Westwood, the three luxury dealerships will retail Audi, Acura and Porsche vehicles.
Each dealership will feature a full service café, lounge areas, indoor service drives, Wi-Fi accessibility and quiet areas for customers who’d like to work while they wait for their vehicle service to be completed. Combined, the dealerships will include 70 service bays along with a fleet of complimentary loaner vehicles.
The three dealerships will incorporate Prime’s existing Acura, Audi and Porsche staff and clients when it opens at an anticipated date of July 2016. The group plans to add approximately 25 jobs with the expansion, bringing the group’s total employee number to 180.
"We opened our original Audi and Porsche dealerships in Westwood and our Acura dealership in Walpole in 2007,” said David Rosenberg, the group’s president. “Over the past eight years we've grown and improved the operations significantly. Quite simply, we need more space to better serve our customers. The timing was right and the town of Westwood has been extraordinary to work with as we've developed our plans."
Matt McGovern, the group’s vice president, says that putting the four dealerships in such proximity will allow for a unique luxury shopping experience.
"By having Acura, Audi and Porsche immediately next door to our existing Mercedes-Benz dealership, customers in search of a luxury vehicle will have four outstanding brands to explore, all in easy walking distance of each other,” McGovern said. “We are creating one of the few settings in the country to offer customers the opportunity to test drive and compare multiple brands of luxury vehicles at one convenient destination."
Looking eastward to Rockland, Mass., Prime broke ground on Oct. 2 for its new Hyundai dealership, which will eventually feature 27,000 square of sales and service space. The group anticipates an opening date in May 2016 with roughly 50 people on staff.
"For the past two years we've been looking for an exceptional South Shore location for a new Hyundai dealership,” Rosenberg said. “We first opened Hyundai in Quincy in 2012 and while we loved being there, the footprint of the facility was extremely limited and couldn't be expanded upon. From the customer's perspective, we felt we needed to be more accessible, and Rockland delivers that beautifully as we'll be situated right off Route 3. We'll also have far more room both for customer parking and additional inventory to better serve the local communities."
For more information on the Prime Auto Group, visit its site here.