Advertising Archives | Auto Remarketing

Canada Drives signs Grey Cup sponsorship deal with CFL

November 23, 2021 | Auto Remarketing Editor Joe Overby |

Canada Drives has lined up a deal to be the official Used Car Retailer & Auto Finance partner of the Canadian Football League, according to a release from the CFL.

The partnership is a multi-year deal and will include various Canada Drives media assets throughout the CFL playoffs and Grey Cup championship, the CFL said.

Canada Drives will also be the presenting sponsor of the Grey Cup trophy delivery to Hamilton. Additionally, Canada Drives will be giving a one fan a pair of 2022 CFL season tickets during each playoff game and at the Grey Cup.

“The CFL is deeply-rooted in the hearts of Canadians across the country,” Canada Drives founder and co-chief executive officer Cody Green said in a release from the league.“The Grey Cup means so much to so many Canadians, and we couldn’t be more excited to play such an important part in adding another chapter to Grey Cup history.”

CFL chief revenue and marketing officer Tyler Mazereeuw said in the release: “We’re thrilled to have Canada Drives join us in bringing the Grey Cup to fans and events throughout Hamilton.

“We’re a proudly Canadian league, so the opportunity to come together with a homegrown Canadian company that serves our fans is incredible.”

PureCars gains first OEM certification in Canada

April 27, 2021 | Auto Remarketing Editor Joe Overby |

PureCars announced last week that it has been certified as a Kia Canada Digital Advertising Partner, representing its first OEM partnership in Canada and 17th OEM certification overall.

Through the partnership, Kia Canada dealers will be provided with PureCars’ Pro Dealer Package, which gives them the ability to “execute as many or as few digital advertising tactics as they wish, all in one flat-fee package,” PureCars said in a news release.

Kia Canada dealers can also tap into the PURE Insights business intelligence platform that provides them a multi-touch, multi-channel attribution tool on ad spend.

The deal gives Kia Canada dealers a way to work with flat-fee vendor for digital advertising PureCars said.

“Our business intelligence-driven MarTech platform will significantly benefit Kia’s Canadian dealers,” PureCars chief executive officer Jeremy Anspach.

“We’re excited about helping them drive greater efficiencies to eliminate wasted ad spend and achieve the lowest ad cost per unit sold,” Anspach said.

Kia Canada dealers can learn more here and enroll here.