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Part I: How One Generation Changed the Marketing Game
Tuesday, May. 19, 2015, 03:19 PM
Sarah Rubenoff, Auto Remarketing Canada Editor
In a two-part series, Auto Remarketing Canada covers the impact millennials are having on the automotive marketing landscape. What has changed? What still rings true? Digital marketing experts, dealers and industry analysts discuss how best to reach and engage with ... [Read More]
Former Kia Exec Named President of Cox Automotive Canada
Tuesday, May. 19, 2015, 03:16 PM
Auto Remarketing Staff
It was announced today that the former vice president and chief operating officer of Kia Canada, Maria Soklis, has been named to a newly formed role at Cox Automotive. Soklis has been hired as the new president of Cox Automotive ... [Read More]
4 Keys to Connecting, Engaging Online
Friday, May. 15, 2015, 02:43 PM
Sarah Rubenoff, Auto Remarketing Canada Editor
Technology in automotive dealerships has come a long way in the past decade, and now some stores equip their salespeople with tablets and have a dedicated e-commerce and marketing staff. That said, many dealerships either don’t have the resources for ... [Read More]
3 Policaro Group Dealerships Honored
Thursday, May. 14, 2015, 02:52 PM
Auto Remarketing Canada Staff
The Policaro Automotive Family announced Tuesday that three of its premium dealerships have earned acknowledgements from their manufacturing partners for their sales performance and customer service. The three dealerships represent three different manufacturers, which include Acura 2000 and Northwest Lexus ... [Read More]
2 Regulatory Concerns For Canadian Dealers
Thursday, May. 14, 2015, 01:53 PM
Sarah Rubenoff, Auto Remarketing Canada Editor
Ontario’s all-in pricing regulation is still causing trouble for dealers, and the issue is top-of-mind for Ontario Motor Vehicle Industry Council management. In fact, the organization put out another bulletin on the issue just this spring, reminding dealers “there can ... [Read More]
Top 10 Canadian OEMs on Social Media
Wednesday, May. 13, 2015, 06:19 PM
Auto Remarketing Canada Staff
When it comes to selling cars today, social media plays a large role in consumer engagement, especially for the millennial generation, which tends to rely much more on referrals and suggestions from friends and family. And it when it comes ... [Read More]
AutoCanada: Used Supply ‘Still Tight’
Monday, May. 11, 2015, 04:22 PM
Auto Remarketing Canada Staff
Canada’s sole public dealer group hosted its quarterly conference call on Thursday, announcing its results in the first quarter of 2015. In light of AutoCanada’s recent acquisition run, the group’s overall used vehicle units sold nearly doubled year-over-year from 2,861 ... [Read More]
April Trade-In Choices Remain Stable
Thursday, May. 7, 2015, 02:52 PM
Auto Remarketing Canada Staff
Dealertrack Technologies’ TradeTracker Used Vehicle Market Report for the month of April was recently released, reflecting another month of trade-in consistency for Canadian dealers. The Ford F-150 was once again the overall most-appraised vehicle in Canada, followed by the Toyota ... [Read More]
Auction Prices Spike As Spring Selling Begins
Thursday, May. 7, 2015, 02:14 PM
Sarah Rubenoff, Auto Remarketing Canada Editor
Wholesale prices were on the way up last month as the market got over the winter hump and the spring selling season began. The Manheim Canada Used Vehicle Index was up by 2.5 points from March, rising to 113.4. This ... [Read More]
OMVIC Requests Dealer Feedback On Proposed Fee Increases
Thursday, May. 7, 2015, 01:26 PM
Sarah Rubenoff, Auto Remarketing Canada Editor
The Ontario Motor Vehicle Industry Council proposed to its members in a recent bulletin an increase in fees to make sure OMVIC is adequately funded and able to administer the Motor Vehicle Dealers Act. The three fees that generate revenue ... [Read More]
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