A few automakers have shared their January certified pre-owned sales results with Auto Remarketing Canada, and it appears they are off to a quick start.  For example, Hyundai’s H-Promise certified pre-owned program had its best January ever, moving 852 units. That ... [Read More]

Almost 20 years ago, Gilles Pellerin joined Quadrex, and that company was sold to DataScan in 2006. AutoVIN acquired the combined company in 2015, and the company says Pellerin played an important role in ensuring a smooth merger between AutoVIN ... [Read More]

Vladimir Kovacevic, founder and chief technology officer at Inovatec Systems, laughingly says Apple and Google have ruined it for all of us. That was how an enlightening interview with the tech-minded entrepreneur began. Kovacevic helps run Inovatec, which provides lending ... [Read More]

Through a strategic collaboration between automotive business-to-consumer (B2C) chat company RAPID RTC and Cox Automotive Canada, RAPID RTC will integrate its chat service into Cox Automotive Canada’s Dealer.com and Dealertrack Digital Retailing systems. That, according to the companies, will “combine the ... [Read More]

For the longest time, sales leads have been the standard benchmark for measuring the effectiveness of marketing activity in the automotive industry. Leads have always been seen as the holy grail that determines whether a dealership’s marketing mix is effective ... [Read More]

There’s a lot of talk about the car retail purchase process moving from the physical dealership to fully online. Online, meaning every step of the buying process, from research up to delivery, is completed digitally. But are customers ready? That’s ... [Read More]

Only 29% of Canadians said at the start of this year that they would buy a car online, according to Canadian Black Book’s latest “Demographics of Car Buyers” study, conducted annually by Ipsos. The number may seem low, as auto ... [Read More]

“Today, consumers are a lot more educated.” That’s how Jason Mosmann of RSR Global/OGI Digital began a conversation on the latest  developments in fintech and the dealer response — including how this technology creates both opportunities and privacy challenges for ... [Read More]

“Pfaff purchasing model seeks to ease buyer frustrations.” That was among the Auto Remarketing Canada headlines in September, as one of the most well-known dealer groups based in Toronto announced a brand new approach to its purchasing model. Auto Remarketing ... [Read More]

How do dealers track walk-in traffic? Well, to many, it may be more obvious and seem more beneficial to focus on tracking click rates and website visits these days. But according to auto marketing industry veteran Miranda Pyette, that may ... [Read More]