SPONSORED EPISODE: Greenville Auto Auction Celebrates 16 Years—A look back and a look ahead
On this sponsored episode of the Auto Remarketing Podcast, Bill Zadeits visits with Billy Willis and Kevin Stallings of Greenville Auto Auction. The auction celebrates 16 years in early September, and the guys talk about the history of the sale, ... Listen Here
Wide-ranging car-business conversation with Lotlinx chairman and CEO Len Short
Lotlinx chairman and CEO Len Short firmly believes car dealers are the most resilient operators in any business. During this episode of the Auto Remarketing Podcast, Short explained why he is anticipating dealers showing that resilience again because it’s needed ... Listen Here
Path to delivering education in Spanish with Ignite Dealer Compliance Group
Steve Levine has dozens of dealer clients with Spanish as their native language. Those dealers also have hundreds of Hispanic customers who cannot speak or understand English. To fill compliance and training gaps created by language challenges, the owner of ... Listen Here
COMMENTARY: How do you create loyal service customers?
Drew Harden, CARFAX Canada
Loyal service customers are extremely profitable. Not only do these customers spend their time and money in the service bay, but 55% of used car buyers who service at a dealership will buy their next vehicle there. Although price and ... [Read More]
The franchised car dealer pulse in Canada: Part II
Sarah Rubenoff , Correspondent
Part II of this feature answers this question: Where do you focus your marketing? Here are two approaches to consider, plus more details on marketing trends, creating a brand and managing online reputation. Approach 1: Email marketing What is one ... [Read More]
The franchised car dealer pulse in Canada: Part I
Sarah Rubenoff , Correspondent
The auto retail world is changing at a rapid pace. It’s hard to keep up. Connectivity and mobility trends. Subscription services. Digital retailing and more. The list goes on. That’s why Auto Remarketing Canada talked to a few experts across ... [Read More]
Go Auto program recognizes work of children’s cancer group
Auto Remarketing Canada staff
Jason Smith describes The Kids with Cancer Society’s role in the lives of thousands of Albertans every year as crucial. Smith is president of the Edmonton-based automotive group Go Auto, and since July 1 the company has donated $10 to ... [Read More]
COMMENTARY: From digital to on the lot — Navigating the winding road of attribution
Ian MacDonald, autoTRADER.ca
When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of ... [Read More]
Nissan, Infiniti set CPO records in Canada
Joe Overby, Senior Editor
After reporting all-time records in May, the Nissan and Infiniti brands in Canada achieved that mark again in August. The Nissan brand moved 1,594 certified units in August, up from 1,293 a year ago. Through eight months, Nissan has sold ... [Read More]
CARFAX Canada partnership aims for high-level vehicle insights
Auto Remarketing Canada staff
CARFAX Canada says that its VIN Scan product will now help power Inovatec Systems Corp.’s cloud-based lending software products. Through that partnership, users of Inovatec Systems — a provider of cloud-based software products for automotive and equipment financing institutions — ... [Read More]
AFG Canada expands into Nova Scotia with CUA agreement
Auto Remarketing Canada Staff
AFG Canada announced that CUA, a full-service banking institution based in Halifax, Nova Scotia, has signed on to AFG Canada’s leasing program. The partnership with CUA further reinforces AFG’s mission to expand into new markets in Canada to meet the ... [Read More]
Study: Aftermarket shops lead dealers in Canadian auto service market share
Auto Remarketing Canada staff
Virginia Connell says that with the substantial size of the auto service market for maintenance and repair, when a sector gains even a fraction in market share, that means auto dealers are leaving millions of dollars in potential revenue on ... [Read More]
Axis partners with Westlake to expand non-prime financing
Auto Remarketing Canada Staff
The Canadian non-prime auto finance space is getting a jolt from a finance company that has grown its portfolio in that credit segment exponentially within the United States. Westlake Financial Services and Nowcom Corp. recently announced a strategic partnership with ... [Read More]
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