Sonic Automotive has added a top executive from the Children’s Health System of Texas to its board of directors.

The retailer announced Tuesday that Keri Kaiser, the chief marketing officer and chief experience officer at Children’s Health, is joining its board.

Kaiser’s background includes more than 25 years of experience, including executive posts across various industries.

“Sonic Automotive is honored to have Keri join our board, during this exciting time for the company,” Sonic chief exeucitve officer and director David Smith said in a news release. “Keri’s executive leadership overseeing transformation initiatives at high-growth organizations will prove invaluable as Sonic Automotive’s EchoPark brand continues its strategic expansion across the United States.”

Kaiser has been with Children’s Health since 2012. She was previously the chief revenue officer for the AT&T Performing Arts Center in Dallas, and her experience also includes co-founding Velocity Ventures, working in brand management at Frito-Lay and time as a founding member of  Price Waterhouse's Strategic Management Consulting Group.

“Sonic Automotive’s leadership as an automotive retailer, with disciplined management and strong fundamentals, have enabled the company to rapidly build out its EchoPark brand and position it for sustainable, strategic growth,” said Kaiser. “As director, I look forward to helping shape the company’s growth strategy so that it can continue to achieve strong performance quarter after quarter, and deliver stockholder value.”