Closing the appraisal divide with Brad Kokesh of TraXtion
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We continue our episodes of the Auto Remarketing Podcast originating from the Live Stage, which was sponsored by SYCN Auto Logistics, during the Used Car Industry Summit in Miami this spring.
This conversation features Cherokee Media Group’s Andrew Friedlander and TraXtion president and CEO Brad Kokesh. They explore how dealers can bridge the transparency gap without sacrificing profitability, the psychology of the modern seller and why “blind” estimates are becoming a requirement, not an option.