Experian Automotive on using data the right way to protect used-car profits

We continue our episodes of the Auto Remarketing Podcast originating from the Live Stage, which was sponsored by SYCN Auto Logistics, during the Used Car Industry Summit in Miami this spring.

During a candid conversation with Cherokee Media Group’s Andrew Friedlander, Michael Kraut, who is vice president of data advertising solutions with Experian Automotive, explored how franchised and independent dealers can use cleaner, more connected data to make smarter acquisition decisions, accelerate reconditioning, improve inventory turn, and protect gross profit.