Mobile marketplace OfferUp has expanded the work it does with car dealers.
The OfferUp Autos program has added partnerships with marketing services, inventory management systems and dealership management system providers – meaning dealers using those providers will be able to post vehicles on OfferUp through respective platforms.
The partners include the likes of Hammer, MotorLot, LotVantage, Dealerfront, DealerSync, Detroit Trading, Auction123 and AutoSweet, OfferUp said.
Those dealers will also be signed up for OfferUp’s Verified Auto Dealers program, which acts as a resource for dealers to expand their digital reach and manage leads from the OfferUp marketplace.
“More than 44 million people use OfferUp annually to buy and sell locally and we see millions of views every week from people looking at listings in our Cars & Trucks category,” OfferUp director of product for automotive Andrea Moro said in a news release.
“Verified dealer listings are promoted across the OfferUp platform and are specifically designed to drive more traffic to the showroom floor. In addition to our current dealer-specific features, our team is constantly expanding our offering based on feedback from our current customers,” Moro said. “Our Top Lead indicator, for example, allows dealers to identify more serious inquiries and sell more cars.”
OfferUp launched its automotive program last year. The company provides dealer-specific tools while also aiming to connect car buyers with strong local deals from individual sellers and dealers.
The company continues to augment its dealer group with the aforementioned dealer inventory and marketing partner additions and Top Lead Indicator. Additionally, OfferUp is now allowing buy-here, pay-here dealers put a “Verified Low Credit Financing” tag on their profiles along with “Call for Details” tags on vehicle listings instead of prices.
“OfferUp Autos has been an amazing resource because all of my salespeople can access our leads in real-time with quick access from a single user login,” Paul Kochman, general manager at R&B Auto Center in Fontana, Calif., said in a news release. “We’ve also seen better ROI for our third-party internet advertising, so all-in-all, we’ve been elated with our overall success.”