SPONSORED EPISODE: Rethinking vehicle-protection plans for today’s wide inventory mix with GWC Warranty
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Used-car inventory on dealer lots nowadays can range from older, higher-mileage vehicles to EVs, lifted trucks, and modified vehicles. The result is dealers are also having to change the vehicle-protection conversations with customers.
In this special sponsored episode of the Auto Remarketing Podcast, GWC Warranty senior vice president and managing director James Virgoe explained effective approaches to presenting protection plans based on vehicle age, mileage, technology, and expected ownership risks
Virgoe also highlighted what dealers should look for in a protection partner to make sure they can confidently support the vehicles they want to retail.